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[01/04/14 - 08:52 AM]
Friday's Broadcast Ratings: FOX Rides the Cotton Bowl to Victory
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (1/3/14):

FOX (6.757 million viewers, #1; adults 18-49: 1.9, #1) was the network to beat on Friday with its presentation of the "AT&T Cotton Bowl: Oklahoma State vs. Missouri" (6.757 million viewers, #3; adults 18-49: 1.9, #1).

NBC (5.468 million viewers, #3; adults 18-49: 1.3, #T2) then was the number two draw with its mix of "Dateline NBC" (7.854 million viewers, #2; adults 18-49: 1.5, #T2), "Grimm" (5.597 million viewers, #6; adults 18-49: 1.4, #T4) and "Dracula" (2.954 million viewers, #11; adults 18-49: 0.9, #T9).

Sharing the silver was ABC (5.394 million viewers, #4; adults 18-49: 1.3, #T2) and its lineup of "Last Man Standing" (5.206 million viewers, #9; adults 18-49: 1.1, #7), another "Last Man Standing" (4.528 million viewers, #10; adults 18-49: 1.0, #8), "Shark Tank" (5.291 million viewers, #8; adults 18-49: 1.4, #T4) and "20/20" (6.024 million viewers, #4; adults 18-49: 1.5, #T2).

Meanwhile, CBS (6.494 million viewers, #2; adults 18-49: 1.0, #4) served up repeats of "Undercover Boss" (5.583 million viewers, #7; adults 18-49: 1.2, #6), "Hawaii Five-0" (5.928 million viewers, #5; adults 18-49: 0.9, #T9) and "Blue Bloods" (7.972 million viewers, #1; adults 18-49: 0.9, #T9).

And finally, a new "The Carrie Diaries" (1.016 million viewers, #12; adults 18-49: 0.4, #12) and a repeat "Supernatural" (0.772 million viewers, #13; adults 18-49: 0.2, #13) on The CW (0.894 million viewers, #5; adults 18-49: 0.3, #5) closed out the night. In the netlet's target demo (women 18-34), "Carrie" delivered a 0.6 rating at 8:00/7:00c and "Supernatural" a 0.2 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+36.36% - Dateline NBC (vs. 12/13/13)
+33.33% - The Carrie Diaries (vs. 12/20/13)
+25.00% - 20/20 (vs. 12/20/13)
+16.67% - Grimm (vs. 12/13/13)
-18.18% - Dracula (vs. 12/6/13)

Year-to-year changes (adults 18-49):
+150.00% - Dateline NBC (vs. Go On (Repeat)/Go On (Repeat))
+33.33% - The Carrie Diaries (vs. Nikita (Repeat))
+7.14% - 20/20
-6.67% - Grimm (vs. Dateline NBC)
-40.00% - Dracula (vs. Dateline NBC)
-42.42% - AT&T Cotton Bowl: Oklahoma State vs. Missouri

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.0/4 with an encore telecast; CBS's "Late Show with David Letterman," 2.3/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.0/4 with an encore.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.6/2 with an encore; "Late Show," 0.6/2 with an encore; and "Jimmy Kimmel Live," 0.6/2 with an encore.

·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/3 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.1/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.4/2 with an encore).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.4/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/4/13):

FOX (11.401 million viewers, #1; adults 18-49: 3.3, #1) topped the charts with its coverage of the "AT&T Cotton Bowl: Texas A&M vs. Oklahoma" (11.401 million viewers, #1; adults 18-49: 3.3, #1).

ABC (5.836 million viewers, #3; adults 18-49: 1.5, #2) then claimed the silver with its mix of "Last Man Standing" (6.616 million viewers, #5; adults 18-49: 1.4, #T5), "Malibu Country" (6.020 million viewers, #7; adults 18-49: 1.2, #9), "Shark Tank" (6.338 million viewers, #6; adults 18-49: 1.8, #2) and "20/20" (4.854 million viewers, #9; adults 18-49: 1.4, #T5).

Next up was CBS (8.878 million viewers, #2; adults 18-49: 1.4, #3) with originals from "Undercover Boss" (7.511 million viewers, #4; adults 18-49: 1.5, #T3), "CSI: NY" (9.176 million viewers, #3; adults 18-49: 1.4, #T5) and "Blue Bloods" (9.947 million viewers, #2; adults 18-49: 1.3, #8).

Meanwhile, NBC (4.477 million viewers, #4; adults 18-49: 1.2, #4) offered up encores of "Go On" (2.272 million viewers, #10; adults 18-49: 0.6, #T10), another "Go On" (1.884 million viewers, #11; adults 18-49: 0.6, #T10) and a new two-hour "Dateline NBC" (5.677 million viewers, #8; adults 18-49: 1.5, #T3).

And finally, repeats of "Nikita" (0.969 million viewers, #13; adults 18-49: 0.3, #T12) and "Arrow" (1.086 million viewers, #12; adults 18-49: 0.3, #T12) on The CW (1.027 million viewers, #5; adults 18-49: 0.3, #5) closed out the night. In the netlet's target demo (women 18-34), "Nikita" delivered a 0.3 rating at 8:00/7:00c and "Arrow" a 0.2 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
0.00% - CSI: NY (vs. 12/7/12)
-5.26% - Shark Tank (vs. 11/16/12)
-6.25% - Undercover Boss (vs. 12/7/12)
-6.67% - Last Man Standing (vs. 12/14/12)
-7.14% - Blue Bloods (vs. 12/7/12)
-11.76% - Dateline NBC
-12.50% - 20/20 (vs. 12/14/12)
-20.00% - Malibu Country (vs. 12/14/12)

Year-to-year changes (adults 18-49):
+43.48% - AT&T Cotton Bowl: Texas A&M vs. Oklahoma
+42.86% - Dateline NBC (vs. Grimm (Repeat)/Dateline NBC)
+12.50% - Shark Tank (vs. Extreme Makeover: Home Edition)
+7.69% - 20/20
0.00% - Undercover Boss (vs. A Gifted Man)
0.00% - Last Man Standing (vs. Extreme Makeover: Home Edition)
-14.29% - Malibu Country (vs. Extreme Makeover: Home Edition)
-22.22% - CSI: NY
-27.78% - Blue Bloods

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/7; CBS's "Late Show with David Letterman," 2.5/6; and ABC's combo of "Nightline," 3.0/6; and "Jimmy Kimmel Live," 1.5/4 with an encore.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.6/2; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.9/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.3/1 with an encore).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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