THIS JUST IN...
49ERS - PACKERS RANKS AS HIGHEST-RATED NFL WILDCARD GAME IN MORE THAN 25 YEARS; OVER 47 MILLION WATCH
Yesterday's 2014 NFC Wildcard playoff game between the San Francisco 49ers and Green Bay Packers, decided on a field goal as the game clock expired, was record-setting, posting stratospheric audience figures for FOX. The game notched a tremendous 25.8/41 household rating/share, with 47.1 million viewers, making it the highest-rated NFL Wildcard Playoff Game on any network since at least 1988, six years before the NFL came to FOX. Year-to-year, the game is +20% in rating and +24% in audience over last year's match-up between Seattle and Washington (21.5/36, 38.1 million viewers).
Additional highlights are as follows:
- Ranks as the highest-rated and most-watched telecast of any kind since last year's Super Bowl
- Projects to easily rank as the highest-rated and most-watched playoff game of the weekend
- Posted significant female demographic increases, all of which are FOX's best-ever for an NFC Wildcard Game:
- W18-34 - +27% (9.8 vs. 7.7)
- W18-49 - +23% (11.3 vs. 9.2)
- W25-54 - +24% (13.3 vs. 10.7)
- Average viewership beats every NFC Divisional Playoff Game FOX Sports has ever broadcast and 13 of 19 NFC Championship Games
- FOX's 7th most-watched non-Super Bowl event ever
- Home Markets: San Francisco - 40.0/74; Milwaukee - 58.0/80
- Game opened at 22.0/38 with 38.7 million viewers at 4:42 PM ET; peaked in the final half hour at 28.9/42 with over 53.4 viewers from 7:30-7:51 PM ET
Source: Nielsen Media Research