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[01/07/14 - 11:05 AM]
First Episodes of the New Year of "The Big Bang Theory" and "Elementary" Add More Than Four Million Viewers with Live +3-Day Lift
CBS further spins the numbers for Thursday, January 2.

[via press release from CBS]

FIRST EPISODES OF THE NEW YEAR OF "THE BIG BANG THEORY" AND "ELEMENTARY" ADD MORE THAN FOUR MILLION VIEWERS WITH LIVE +3-DAY LIFT

"The Big Bang Theory" Also Posts Season-High 3-Day Lift Deliveries in Adults 18-49 and Adults 25-54

The first episodes of the new year of THE BIG BANG THEORY and ELEMENTARY added more than four million viewers with live +3-day lift, while THE BIG BANG THEORY also posted season high 3-day lift deliveries in adults 18-49 and adults 25-54, according to Nielsen live plus 3-day ratings for Thursday, Jan. 2.

THE BIG BANG THEORY added +4.43m viewers (23.63m from 19.20m), +2.3 rating points in adults 25-54 (9.6 from 7.3), +2.1 rating points in adults 18-49 (7.5 from 5.4) live plus 3-day lift from live plus same day. THE BIG BANG THEORY posted its season-best live plus 3-day deliveries in both adults 25-54 and adults 18-49 and its second-best viewers total of the season, just behind 23.88m viewers on Nov.21.

THE BIG BANG THEORY's live plus 3-day lift in both adults 25-54 and adults 18-49 beat the live plus 3-day delivery of every primetime program on the competition except for NBC's "Parenthood."

ELEMENTARY added +4.04m viewers (13.08m from 9.04m), +1.4 rating points in adults 25-54 (4.1 from 2.7) and +1.2 rating points in adults 18-49 (3.0 from 1.8) live plus 3-day lift from live plus same day. ELEMENTARY posted its largest live plus 3-day audience since Oct. 10, 2013.





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· BIG BANG THEORY, THE (CBS)
· ELEMENTARY (CBS)
· PARENTHOOD (NBC)





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