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[01/08/14 - 08:37 AM]
"SHIELD" Returns Up in Viewers and Adults 18-49 - "The Goldbergs" Is Up and Beats "New Girl" in Adults 18-49
ABC spins the numbers for Tuesday, January 7.

[via press release from ABC]

"SHIELD" Returns Up in Viewers and Adults 18-49 - "The Goldbergs" Is Up and Beats "New Girl" in Adults 18-49

Marvel's Agents of S.H.I.E.L.D. (8-9pm - 6.5 million and 2.1/6 in AD18-49): Coming back to original for the first time in 4 weeks, ABC's Marvel's Agents of S.H.I.E.L.D. (2.1/6) earned second place in the 8pm hour to CBS' top-rated NCIS among Adults 18-49, leading NBC's Biggest Loser by 31% (1.6/5) and Fox's comedies by 40% (Dads/Brooklyn Nine-Nine = 1.5/4). In addition, the ABC freshman drama was the #1 series in its time period with Men 18-34 for its 11th consecutive first-run broadcast.

· S.H.I.E.L.D. was up over its most recent original's Fast Affiliate numbers on 12/10/13 in Total Viewers (+10% - 6.5 million vs. 5.9 million) and Adults 18-49 (+5% - 2.1/6 vs. 2.0/6). In addition, the show spiked 16% in Adults 18-34 from its last original.

· Season to date in Nielsen's Live + 7 Day ratings for original airings (9/23-12/22/13), ABC's Marvel's Agents of S.H.I.E.L.D. is Tuesday's #1 TV show this season in Adults 18-49 (4.6 rating), leading NBC's The Voice by 2% (4.5 rating) and CBS' NCIS by 12% (4.1 rating).

The Goldbergs (9-9:30pm - 5.4 million and 1.7/5 in AD18-49):

In the 9pm half-hour, ABC's The Goldbergs returned up 13% in Total Viewers and 6% from its last original in Adults 18-49 to its best numbers since October and November, respectively - since 10/29/13 and 11/12/13, respectively. Beating Fox's New Girl (3.2 million and 1.6/4) head-to-head in the half-hour in Total Viewers and Adults 18-49, the ABC freshman was Tuesday's #1 comedy.

· The Goldbergs continued to grow its time period year to year, boosting the half-hour by 46% in Total Viewers and 21% in Adults 18-49 over original comedy programming on the year-ago night (Happy Endings = 3.7 million and 1.4/4 on 01/08/13).

Trophy Wife (9:30-10pm - 3.9 million and 1.2/3 in AD18-49):

In the 9:30pm half-hour, ABC's Trophy Wife was up 11% in Total Viewers and held steady in Adults 18-49 with its last original to draw its biggest audience since October - since 10/29/13.

· Like its lead-in, Trophy Wife improved its half-hour year to year, topping original comedy programming on the same night last year by 26% in Total Viewers and by 9% in Adults 18-49 (B---- in Apt 23 = 3.1 million and 1.1/3 on 01/08/13).

Killer Women (10-11pm - 3.9 million and 0.9/2 in AD18-49):

Holding its Total Viewer lead-in at 10pm, ABC's debut of Killer Women drew ABC's biggest audience with original series programming in the hour in 14 weeks - since 9/24/13.

Quick Take for Tuesday, January 7, 2014 (Fast Affiliate Live + Same Day Ratings)

"S.H.I.E.L.D." Returns Up from its Last Original in Viewers and Young Adults, Ranking as the No. 1 Series in its Hour in Men 18-34 for its 11th Straight Original

"The Goldbergs" Builds from its Most Recent Original and Beats Fox's "New Girl"

"Trophy Wife" Returns to First-Run with its Most-Watched Telecast Since October

"Killer Women" Opens with ABC's Biggest Series Audience in the Hour in 14 Weeks

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:00 p.m. - 6.5 million and 2.1/6 in AD18-49):

Coming back to original for the first time in 4 weeks, ABC's "Marvel's Agents of S.H.I.E.L.D." (2.1/6) earned second place in the 8:00 p.m. hour to CBS' top-rated "NCIS" among Adults 18-49, leading NBC's "The Biggest Loser" by 31% (1.6/5) and Fox's comedies by 40% ("Dads"/"Brooklyn Nine-Nine" = 1.5/4). In addition, the ABC freshman drama was the No. 1 series in its time period with Men 18-34 for its 11th consecutive first-run broadcast.

· "S.H.I.E.L.D." was up over its most recent original's Fast Affiliate numbers on 12/10/13 in Total Viewers (+10% - 6.5 million vs. 5.9 million) and Adults 18-49 (+5% - 2.1/6 vs. 2.0/6). In addition, the show spiked 16% in Adults 18-34 from its last original.

· Season to date in Nielsen's Live + 7 Day ratings for original airings (9/23-12/22/13), ABC's "Marvel's Agents of S.H.I.E.L.D." is Tuesday's No. 1 TV show this season in Adults 18-49 (4.6 rating), leading NBC's "The Voice" by 2% (4.5 rating) and CBS' "NCIS" by 12% (4.1 rating).

"The Goldbergs" (9:00-9:30 p.m. - 5.4 million and 1.7/5 in AD18-49):

In the 9:00 p.m. half-hour, ABC's "The Goldbergs" returned up 13% in Total Viewers and 6% from its last original in Adults 18-49 to its best numbers since October and November, respectively - since 10/29/13 and 11/12/13, respectively. Beating Fox's "New Girl" (3.2 million and 1.6/4) head-to-head in the half-hour, the ABC freshman was Tuesday's No. 1 comedy in both Total Viewers and Adults 18-49.

· "The Goldbergs" continued to grow its time period year to year, boosting the half-hour by 46% in Total Viewers and 21% in Adults 18-49 over original comedy programming on the year-ago night ("Happy Endings" = 3.7 million and 1.4/4 on 01/08/13).

"Trophy Wife" (9:30-10:00 p.m. - 3.9 million and 1.2/3 in AD18-49):

In the 9:30 p.m. half-hour, ABC's "Trophy Wife" was up 11% in Total Viewers and held steady in Adults 18-49 with its last original to draw its biggest audience since October - since 10/29/13.

· Like its lead-in, "Trophy Wife" improved its half-hour year to year, topping original comedy programming on the same night last year by 26% in Total Viewers and by 9% in Adults 18-49 ("B---- in Apt 23" = 3.1 million and 1.1/3 on 01/08/13).

"Killer Women" (10:00-11:00 p.m. - 3.9 million and 0.9/2 in AD18-49):

Holding its Total Viewer lead-in at 10:00 p.m., ABC's debut of "Killer Women" drew ABC's biggest audience with an original series in the hour in 14 weeks - since 9/24/13.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 01/07/14.





  [january 2014]  
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M
T
W
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F
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· BIGGEST LOSER, THE (USA)
· BROOKLYN NINE-NINE (NBC)
· DADS (FOX)
· GOLDBERGS, THE (ABC)
· HAPPY ENDINGS (ABC)
· KILLER WOMEN (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· NCIS (CBS)
· NEW GIRL (FOX)
· TROPHY WIFE (ABC)





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