[01/14/14 - 12:00 PM]
TBS Ranks as Basic Cable's #1 Entertainment Network in Primetime Delivery of Adults 18-34 and Adults 18-49 for the Week
Turner spins the numbers for the week of January 6-12.

[via press release from Turner]


TBS ranked as basic cable's #1 entertainment network in primetime delivery of adults 18-34 and adults 18-49 for the week. The network's success was driven by such programming as the season premiere of the TBS original sitcom Cougar Town, part one of the season finale of Ground Floor and telecasts of ever-popular The Big Bang Theory,

TBS's hit sitcom Cougar Town kicked off its fifth season Tuesday night, drawing more than 2.4 million viewers in Live+3 delivery. Among key demos, the season premiere garnered 1.5 million adults 18-49 and 668,000 adults 18-34 in Live+3 viewing. A new episode airs tonight at 10 p.m. (ET/PT), with Matthew Perry as guest star.

Part one of the two-part season finale of TBS's original sitcom Ground Floor scored more than 1.8 million viewers in Live + 3 viewing (+4% vs. the prior week). The comedy also drew 1.1 million adults 18-49 and 624,000 adults 18-34. Part two of the Ground Floor season finale will air Thursday at 10 p.m. (ET/PT).

TBS's telecasts of The Big Bang Theory accounted for all 15 of basic cable's Top 15 sitcom telecasts for the week among total viewers and adults 18-49.


TNT's hit drama Major Crimes ranked as basic cable's #1 original series for the fourth consecutive week. Last Monday's episode scored more than 6.5 million viewers in Live + 3 delivery, including 1.9 million adults 25-54 and more than 1.4 million adults 18-49.

TNT's Thursday night NBA on TNT telecast - featuring the Miami Heat and New York Knicks - averaged more than 3.1 million viewers, an increase of +117% over last year's comparable Knicks/Pacers game. Overall, the NBA on TNT doubleheader - which also featured the Oklahoma City Thunder vs. Denver Nuggets - averaged more than 2.1 million viewers, a +71% increase over last year's coverage (Knicks/Pacers; Miami/Portland).

Adult Swim

Across the second week of January 2014, Adult Swim resumed its #1 ranking for Total Day Delivery of adults 18-24, 18-34 & 18-49 and men 18-24 & 18-34 on basic cable.

Among the network's original programming, Thursday night's new episode premiere of Eagleheart (12 a.m.) ranked #1 in its time period among all targeted adults 18-24, 18-34 & 18-49 and men 18-24/18-34. All targeted male demos increased delivery vs. the same time period last year, ranging between 4% and 13%.

Adult Swim's Saturday night TOONAMI block of exclusive anime programming included new episodes of Space Dandy (11:30 p.m.), Bleach (12 a.m.), Naruto (12:30 a.m.), Soul Eater (1:30 a.m.) and Sword Art Online (2 a.m.), each ranking #1 in their respective timeslots on basic cable among adults 18-24/18-34 and men 18-24/18-34. One Piece (1 a.m.) ranked #1 in its time period among adults 18-24 and men 18-24/18-34. Most of the TOONAMI premiere episodes earned double-digit gains across all key adults and men vs. last year.

Adult Swim programming - including Family Guy, American Dad, Robot Chicken and Bobs Burgers - accounted for 27 of the top 50 telecasts on basic cable last week among adults 18-34, and 29 of the top 50 with men 18-34, both more than any other network.

Cartoon Network

Cartoon Network ranked as the #1 television network among targeted boys 9-14 on Wednesday Night (7-9 p.m.), growing average delivery increases among kids 9-14 by +10% vs. the same time period last year.

The new episode premiere of Dreamworks Dragons: Defenders of Berk (Wednesday, 8 p.m.) ranked #1 in its time period among boys 2-11 & 9-14, growing all targeted kids 2-11, 6-11 & 9-14 (between 5% and 58%) and boys 2-11 & 9-14 (between 2% and 26%) vs. the same time period last year. Immediately prior to this, a new episode of Teen Titans GO! (7:30 p.m.) ranked #1 in its time period with boys 9-14, while increasing kids 9-14 and boys 9-14 delivery by 25% and 8%, respectively, vs. last year.

Cartoon Network also was the #1 television network among boys 2-11 & 6-11 on Thursday Night (7-9 p.m.), increasing overall delivery among kids 2-11 by 5%, kids 6-11 by 4% and boys 2-11 by 3%. Friday Night (7-9 p.m.) also earned delivery gains vs. the same time period last year among kids 2-11 (+7%) & kids 6-11 (15%).

Saturday Morning's action-adventure line-up (7-11 a.m.) earned overall delivery gains among kids 2-11 & 6-11 and boys 2-11 & 6-11 between 2% and 28% vs. the same time period last year. The special Pokémon: Mewtwo's Awakening (8:30 a.m.) ranked #1 in its time period among boys 9-14.


A new episode of truTV's hilarious hit Impractical Jokers drew 1.6 million viewers Thursday night at 10 p.m., a strong +13% rise over last week's season premiere. Among key demos, Impractical Jokers ranked as one of ad-supported cable's Top 5 programs in the timeslot with adults 18-49 and men 18-49. It was also the #1 entertainment programs in its timeslot among adults 18-34, with its audience charting a remarkably young median age of 30.

  [january 2014]  


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