[01/14/14 - 08:50 AM]
"The Blacklist" Decisively Wins Its Hour in Adults 18-49, More Than Doubling CBS's Time-Period Premiere of "Intelligence"
NBC spins the numbers for Monday, January 13.

[via press release from NBC]

Monday Results:

· With its first original telecast in six weeks, "The Blacklist" (2.5/7 in adults 18-49, 9.1 million viewers overall from 10-11 p.m. ET) decisively won the hour among ABC, CBS and ABC in adults 18-49, more than doubling CBS's time-period premiere of "Intelligence" (1.1/3) and topping ABC's "Castle" (1.9/5) by a 26% margin. In the time period, "The Blacklist" was #1 or tied for #1 in every key measure among those dramas.

· "The Blacklist" scored the #1 drama rating of the night on the Big 4 in 18-49 and was also the #1 drama in total viewers.

· "The Blacklist" was up 67% in 18-49 versus NBC's January 2013 average in the time period, also without a "Voice" lead-in (2.5 vs. 1.5), and was up 113% or 4.8 million persons in total viewers (9.113 million vs. 4.285 million).

· L+7 Time-Shifting: "The Blacklist" is a heavily time-shifted series, with fourth-quarter originals adding 2.1 rating points or 68% on average to these next-day "live plus same day" ratings when Nielsen issues "live plus seven day" results (to a 5.2 from a 3.1), and growing by 6.1 million viewers overall (17.2 million persons vs. 11.1 million).

· From 8-10 p.m. ET, "American Ninja Warrior: USA vs. Japan" (1.9/5 in 18-49, 5.6 million viewers overall) scored "Ninja Warrior's" highest rating since July 23, 2012, beating every telecast from this past summer.

· In the time period, "American Ninja Warrior: USA vs. Japan" ranked #1 among the Big 4 nets in men 18-34. For its second hour from 9-10 p.m., "American Ninja Warrior: USA vs. Japan" pulled within 0.2 of the time-period lead in adults 18-49 (with a 2.1 rating vs. a 2.3 for CBS and ABC).

· For its fourth half-hour from 9:30-10 p.m., "American Ninja Warrior: USA vs. Japan" moved ahead of Fox's "Sleepy Hollow" and CBS's "Mom" in adults 18-49 (with a 2.2 rating vs. a 2.1 that half-hour for Fox and CBS).

· Despite the absence of "The Voice" from its lineup, NBC finished in a four-way tie for #1 Monday among ABC, CBS, NBC and Fox in adults 18-49 (2.1 rating each, pending updates) and NBC ranked #1 outright among those nets in men 18-49 (2.1).

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/8; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.2/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.8/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.6/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

  [january 2014]  


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