[02/06/14 - 08:50 AM]
"Chicago P.D." Equals a Four-Week High in Adults 18-49, Tying Its Best Rating Since the Show Debuted
NBC spins the numbers for Wednesday, February 5.

[via press release from NBC]

Wednesday Primetime Results:

· From 10:01-11 p.m. ET, "Chicago P.D." (1.7/5 in 18-49, 6.1 million viewers overall) equaled a four-week high in adults 18-49, tying its best rating since the show debuted Jan. 8 with a 2.0. It was the third week in a row "Chicago P.D." matched or topped its rating of the prior week, making it the first new drama on the Big 4 to accomplish that within the first four telecasts after its debut. "Chicago P.D." maintained its week-ago rating despite the return of original drama competition in the time period from CBS's "CSI," which was in rebroadcast last week. In the time period, "Chicago P.D." ranked #1 among ABC, CBS and NBC in adults 18-34 (with a 1.2 rating) and women 18-34 (1.5)

· "Chicago P.D." retained 94% of its lead-in from "SVU" in 18-49 and retained 96% of that lead-in in total viewers. Note that last week's "Chicago P.D." grew by 53% in L+3 versus these L+SD figures (details below).

· In its first five weeks on the schedule, "Chicago P.D." has now generated NBC's five best 18-49 and total-viewer results in the time period, excluding "Saturday Night Live" specials, since Sept. 25, 2013.

· "Law & Order: Special Victims Unit" (1.8/5 in adults 18-49, 6.4 million viewers overall from 9-10:01 p.m. ET) grew 20% versus the same night last year in adults 18-49 (to a 1.8 rating from a 1.5 on Feb. 6, 2013) and was up 22% in total viewers (6.355 million vs. 5.227 million). "SVU" grew from half-hour to half-hour in every key ratings category, including gains of 12% in adults 18-49 (to a 1.9 rating from a 1.7), 10% in adults 25-54 (2.3 vs. 2.1) and 15% in women 25-54 (3.1 vs. 2.7).

· L+3 Time Shifting: Last week's editions of NBC's Wednesday dramas were significantly time-shifted: "SVU" grew by 44% in 18-49 going from these next-day "live plus same day" ratings to "live plus three day" (2.83 vs. 1.96) and "Chicago P.D." increased by 53% (2.54 vs. 1.66). The growth of 0.88 of a rating point for "Chicago P.D." is its biggest L+3 increase among four telecasts to date.

· From 8-9 p.m., the NBC Special "How to Raise an Olympian Presented by P&G" (1.1/3 in 18-49, 4.4 million viewers overall) grew from its first half-hour to its second in adults 18-49 by 20% (to a 1.2 rating from a 1.0) and in adults 18-34 by 29% (0.9 vs. 0.7).

In Late-Night Metered Markets Wednesday Night (note that the Philadelphia and Baltimore markets are currently excluded from these averages):

· Last night's "The Tonight Show with Jay Leno" delivered the show's highest overnight rating for any night of the week in nearly four years, since the first week of Jay's return in March 2010. For Jimmy Fallon, it was his top Wednesday in metered-market household ratings since May 2009.

· Leno scored a 4.3 rating, 11 share in metered-market households, "Tonight's" strongest local-market rating for any night of the week since Tuesday, March 2, 2010 (4.6/12). It was the highest Wednesday "Tonight" since June 3, 2009 (4.3/11), during Conan O'Brien's first week hosting the show.

· Fallon delivered a 2.1/7 in households, his highest rating for a Wednesday since May 27, 2009 (2.2/8), during the final week before Conan O'Brien took over "Tonight" hosting duties from Leno.

· Guests on "Tonight" Wednesday night included Sandra Bullock, Blake Shelton and musical guest Vintage Trouble.

· The Feb. 5 edition of "Late Night" presented "The Best of Late Night with Jimmy Fallon: Guest Comedy."

Late-Night Details:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 4.3/11; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.1/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.2/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (2.1/7 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.8/5 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.1/5 in metered-market households and a 0.5/4 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [february 2014]  


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