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[02/11/14 - 08:30 AM]
ABC's "The Bachelor" Is Monday's #1 TV Series and Dominates Its Non-Sports Competition
ABC spins the numbers for Monday, February 10.

[via press release from ABC]

ABC's "The Bachelor" Is Monday's #1 TV Series and Dominates Its Non-Sports Competition

ABC Monday Prime (8-11pm - 6.3 million and 1.9/5 in AD18-49): With The Bachelor and an encore of Jimmy Kimmel Live's Monuments Men show from last Thursday, ABC finished as Monday's #1 non-sports network in Total Viewers and Adults 18-49. Pacing well ahead of its competition, ABC's The Bachelor was Monday's #1 regular TV program in both Total Viewers and Adults 18-49

The Bachelor (8-10pm - 7.8 million and 2.3/6 in AD18-49): Beating its non-sports competition in each half-hour from 8-10pm against the Olympics, ABC's The Bachelor dominated Fox's original dramas (Almost Human/The Following) in the 2-hour time period by 56% in Total Viewers (7.8 million vs. 5.0 million) and by 44% in Adults 18-49 (2.3/6 vs. 1.6/4).

Quick Take for Monday, February 10, 2014 (Fast Affiliate Live +Same Day Ratings)

ABC Stands as Monday's No. 1 Non-sports Network in Total Viewers and Adults 18-49

ABC's "The Bachelor" Dominates Fox's Original Dramas By 56% in Total Viewers and by 44% in Adults 18-49

At 10pm, ABC's "Jimmy Kimmel Live" is Up from Both its Most-Recent Primetime Airing and from its Original Telecast in Overall Viewers and Young Adults

Monday Night (8:00-11:00 p.m. - 6.3 million and 1.9/5 in AD18-49):

With "The Bachelor" and an encore of "Jimmy Kimmel Live's" Monuments Men show from last Thursday, ABC finished as Monday's No. 1 non-sports network in Total Viewers and Adults 18-49. Pacing well ahead of its competition, ABC's "The Bachelor" was Monday's No. 1 regular TV program in both Total Viewers and Adults 18-49.

"The Bachelor" (8:00-10:00 p.m. - 7.8 million and 2.3/6 in AD18-49):

Beating its non-sports competition in each half-hour from 8:00-10:00 p.m. against the Olympics, ABC's "The Bachelor" dominated Fox's original dramas ("Almost Human"/"The Following") in the 2-hour time period by 56% in Total Viewers (7.8 million vs. 5.0 million) and by 44% in Adults 18-49 (2.3/6 vs. 1.6/4).

"Jimmy Kimmel Live: Matt Damon Returns" (10:00-11:00 p.m. - 3.3 million and 1.0/3 in AD18-49):

In the 10 o'clock hour, "Jimmy Kimmel Live" was up by 22% in Total Viewers (3.3 million vs. 2.7 million) and by 25% in Adults 18-49 (1.0/3 vs. 0.8/2) compared to its most recent primetime telecast (2/28/13).

· Generating broad exposure for the ABC late-night talker in primetime, the encore of "Jimmy Kimmel Live's" Monuments Men show was up from its original late night airing (2.4 million and 0.7 on 2/6/14) in both Total Viewers (+38%) and Adults 18-49 (+43%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 2/10/14.





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· ALMOST HUMAN (FOX)
· BACHELOR, THE (ABC)
· FOLLOWING, THE (FOX)





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