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[02/15/14 - 08:36 AM]
Friday's Broadcast Ratings: NBC Rides Second Week of Winter Games to Victory
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (2/14/14):

NBC (19.078 million viewers, #1; adults 18-49: 4.5, #1) continued to ride its coverage of the "2014 Olympic Winter Games" (19.078 million viewers, #1; adults 18-49: 4.5, #1) to victory on Friday.

ABC (4.333 million viewers, #3; adults 18-49: 1.1, #2) then took home the silver with repeats of "Be My Valentine, Charlie Brown/A Charlie Brown Valentine" (3.914 million viewers, #7; adults 18-49: 1.0, #4) and "Shark Tank" (4.395 million viewers, #6; adults 18-49: 1.2, #2) plus a new "20/20" (4.691 million viewers, #5; adults 18-49: 1.1, #3).

Next up was CBS (5.410 million viewers, #2; adults 18-49: 0.9, #3) and its marathon of "Hawaii Five-0" (5.264 million viewers, #3; adults 18-49: 0.9, #T5), another "Hawaii Five-0" (5.761 million viewers, #2; adults 18-49: 0.9, #T5) and yet another "Hawaii Five-0" (5.204 million viewers, #4; adults 18-49: 0.8, #7).

Meanwhile, FOX (2.366 million viewers, #4; adults 18-49: 0.6, #4) served up its all-repeat lineup of "Bones" (3.059 million viewers, #8; adults 18-49: 0.7, #8), "Enlisted" (1.826 million viewers, #9; adults 18-49: 0.6, #9) and "Raising Hope" (1.516 million viewers, #10; adults 18-49: 0.5, #10).

And finally, The CW (0.674 million viewers, #5; adults 18-49: 0.2, #5) closed out the evening with second runs of "Whose Line Is It Anyway?" (0.965 million viewers, #11; adults 18-49: 0.3, #T11), another "Whose Line Is It Anyway?" (0.859 million viewers, #12; adults 18-49: 0.3, #T11) and "The Originals" (0.437 million viewers, #13; adults 18-49: 0.2, #13). In the netlet's target demo (women 18-34), "Whose Line" posted a 0.2 rating at 8:00/7:00c and 0.2 rating at 8:30/7:30c while "The Originals" managed a 0.0 rating.

Week-to-week changes (adults 18-49):
-8.33% - 20/20
-47.67% - 2014 Olympic Winter Games

Year-to-year changes (adults 18-49):
+275.00% - 2014 Olympic Winter Games (vs. Various)
-26.67% - 20/20

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/15/13):

ABC (6.071 million viewers, #3; adults 18-49: 1.5, #1) was still the network to beat on Friday with originals from "Last Man Standing" (6.653 million viewers, #4; adults 18-49: 1.4, #T3), "Malibu Country" (5.679 million viewers, #6; adults 18-49: 1.1, #T7), "Shark Tank" (6.431 million viewers, #5; adults 18-49: 1.8, #1) and "20/20" (5.617 million viewers, #7; adults 18-49: 1.5, #2).

Second place then went to NBC (6.075 million viewers, #2; adults 18-49: 1.2, #2) with a two-hour "Dateline NBC" (6.680 million viewers, #3; adults 18-49: 1.3, #5) and a new "Rock Center With Brian Williams" (4.865 million viewers, #8; adults 18-49: 1.1, #T7).

Next up was CBS (7.499 million viewers, #1; adults 18-49: 1.1, #3) with week two of "The Job" (3.371 million viewers, #9; adults 18-49: 0.7, #T10) followed by new episodes of "CSI: NY" (8.504 million viewers, #2; adults 18-49: 1.2, #6) and "Blue Bloods" (10.621 million viewers, #1; adults 18-49: 1.4, #T3).

Meanwhile, FOX (2.861 million viewers, #4; adults 18-49: 0.9, #4) offered up fresh installments of "Kitchen Nightmares" (3.196 million viewers, #10; adults 18-49: 1.1, #T7) and "Touch" (2.527 million viewers, #11; adults 18-49: 0.7, #T10).

And finally, the feature "Paper Heart" (0.611 million viewers, #12; adults 18-49: 0.2, #12) on The CW (0.611 million viewers, #5; adults 18-49: 0.2, #5) closed out the evening. In the netlet's target demo (women 18-34), the film delivered a 0.2 rating.

Week-to-week changes (adults 18-49):
+15.38% - 20/20
+10.00% - Kitchen Nightmares (vs. 2/1/13)
-5.26% - Shark Tank
-6.67% - Blue Bloods
-12.50% - Last Man Standing
-13.33% - Dateline NBC
-15.38% - Malibu Country
-15.38% - Rock Center With Brian Williams
-22.22% - The Job
-22.22% - Touch
-25.00% - CSI: NY

Year-to-year changes (adults 18-49):
+62.50% - Dateline NBC (vs. The 43rd Annual NAACP Image Awards)
0.00% - Rock Center With Brian Williams (vs. Dateline NBC)
-6.67% - Last Man Standing (vs. Shark Tank)
-10.00% - Shark Tank (vs. 20/20)
-12.50% - Blue Bloods
-15.38% - Kitchen Nightmares
-20.00% - CSI: NY (vs. A Gifted Man)
-25.00% - 20/20
-26.67% - Malibu Country (vs. Shark Tank)
-36.36% - Touch (vs. Fringe)
-70.83% - The Job (vs. Undercover Boss)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.0/5.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.9/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.6/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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