HGTV's Delivers Strong Sunday Night During Olympics
New York [For Immediate Release February 26, 2014] HGTV was the second highest-rated cable network among the upscale P25-54 audience on Sunday night, February 23. The night's programming lineup, which attracted more than 5.4 million total viewers, featured back-to-back episodes of Beachfront Bargain Hunt, a series that showcases affordable beachfront properties around the country. HGTV's Sunday night experienced notable audience growth over the prior four weeks among all key demos, including a 38% increase among P25-54 ratings.
The network also was the third highest-rated cable network among upscale M25-54 that night, delivering a 69% increase among M25-54 - its highest-rated Sunday night in that demo since January 2013.
Beachfront Bargain Hunt was a top-rated prime program on HGTV among P25-54 and the #1 prime program on HGTV among M25-54 ratings in February 2014.
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation's leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).