or


[02/27/14 - 08:12 AM]
ABC's "Modern Family" Wins Wednesday/"Mixology" Debut Earns Best Time Slot Numbers in 2-1/2 Months
ABC spins the numbers for Wednesday, February 26.

[via press release from ABC]

ABC's "Modern Family" Wins Wednesday/"Mixology" Debut Earns Best Time Slot Numbers in 2-1/2 Months

With its Wednesday line-up returning to all originals for the first time in 3 weeks, ABC claimed the night's top-rated show in Adults 18-49, with Modern Family (3.1/9) outdelivering Fox's American Idol by 19% (2.6/8) and CBS' season opener of Survivor by 24% (2.5/7).

In the 9:30pm half-hour, ABC's debut of Mixology (5.2 million and 1.8/5) earned the Net's best series numbers in the time slot in 2-1/2 months - since 12/11/13.

...more to come.

"Mixology" Marks Best Audience Retention Out of "Modern Family" Since October

With its Wednesday line-up returning to all originals for the first time in 3 weeks, ABC claimed the night's top-rated show in Adults 18-49, with Modern Family (3.1/9) outdelivering Fox's American Idol by 19% (2.6/8) and CBS' season opener of Survivor by 24% (2.5/7).

The Middle (8-8:30pm - 7.1 million and 1.8/6 in AD18-49):

At 8pm, ABC's The Middle ranked as the highest-rated scripted show in its half-hour among Total Viewers and Adults 18-49.

Suburgatory (8:30-9pm - 5.3 million and 1.5/4 in AD18-49):

At 8:30pm like its lead-in, Suburgatory was the #1 scripted program in its slot with viewers and young adults.

Modern Family (9-9:30pm - 8.6 million and 3.1/9 in AD18-49):

More than doubling its Adult 18-49 lead-in at 9pm (+107%), ABC's Modern Family won its half-hour by double digits over Fox's American Idol (+15% - 2.7/7), CBS' Survivor (+19% - 2.6/7) and NBC's L&O: SVU (+72% - 1.8/5).

Mixology (9:30-10pm - 5.2 million and 1.8/5 in AD18-49):

In the 9:30pm half-hour, ABC's debut of Mixology earned the Net's best series numbers in the time slot in 2-1/2 months in Total Viewers and Adults 18-49 - since 12/11/13. In addition with viewers and young adults (60%/58%), Mixology delivered the best audience retention in the half-hour out of an original Modern Family since the beginning of October - since 10/9/13.

Nashville (10-11pm - 4.7 million and 1.2/4 in AD18-49):

During the 10pm hour, Nashville was up 17% in Women 18-34 over its last first-run airing. The ABC sophomore drama continues to deliver huge gains via time-shifted TV playback. For its most recent original telecast in the Live + 7 Day ratings (w/o 2/3/14), Nashville nearly doubled its Live + Same Day Adult 18-49 number (+92% - going from a 1.3 rating to a 2.5 rating) to stand as the week's biggest percentage gainer on broadcast. It was the show's 2nd-biggest-ever percentage lift.

Quick Take for Wednesday, February 26, 2014 (Fast Affiliate Live + Same Day Ratings)

"The Middle" and "Suburgatory" Rank as the No. 1 Scripted Shows from 8-9pm

"Modern Family" Outdelivers "Idol" and "Survivor" as the Night's Top-Rated Show

"Mixology" Debuts with ABC's Best Retention in the Time Slot Since Early-October

"Nashville" is Up in Women 18-34 and Continues to Post Big Gains in TV Playback

ABC Wednesday Prime (8:00-11:00 p.m. - 5.9 million and 1.8/5 in AD18-49):

With its Wednesday line-up returning to all originals for the first time in 3 weeks, ABC claimed the night's top-rated show in Adults 18-49, with "Modern Family" (3.1/9) outdelivering Fox's "American Idol" by 19% (2.6/8) and CBS' season opener of "Survivor" by 24% (2.5/7).

"The Middle" (8:00-8:30 p.m. - 7.1 million and 1.8/6 in AD18-49):

At 8:00 p.m., ABC's "The Middle" ranked as the highest-rated scripted show in its half-hour among Total Viewers and Adults 18-49.

"Suburgatory" (8:30-9:00 p.m. - 5.3 million and 1.5/4 in AD18-49):

At 8:30 p.m. like its lead-in, "Suburgatory" was the No. 1 scripted program in its slot with viewers and young adults.

"Modern Family" (9:00-9:30 p.m. - 8.6 million and 3.1/9 in AD18-49):

More than doubling its Adult 18-49 lead-in at 9:00 p.m. (+107%), ABC's "Modern Family" won its half-hour by double digits over Fox's "American Idol" (+15% - 2.7/7), CBS' "Survivor" (+19% - 2.6/7) and NBC's "L&O: SVU" (+72% - 1.8/5).

"Mixology" (9:30-10:00 p.m. - 5.2 million and 1.8/5 in AD18-49):

In the 9:30 p.m. half-hour, ABC's debut of "Mixology" earned the Net's best series numbers in the time slot in 2-1/2 months in Total Viewers and Adults 18-49 - since 12/11/13. In addition, with viewers and young adults (60%/58%), "Mixology" delivered the best audience retention in the half-hour out of an original "Modern Family" since early-October - since 10/9/13.

"Nashville" (10:00-11:00 p.m. - 4.7 million and 1.2/4 in AD18-49):

During the 10:00 p.m. hour, "Nashville" was up 17% in Women 18-34 over its last first-run airing. The ABC sophomore drama continues to deliver huge gains via time-shifted TV playback. For its most recent original telecast in the Live + 7 Day ratings (w/o 2/3/14), "Nashville" nearly doubled its Live + Same Day Adult 18-49 number (+92% - going from a 1.3 rating to a 2.5 rating) to stand as the week's biggest percentage gainer on broadcast. It was the show's 2nd-biggest-ever percentage lift.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 02/26/14.





  [february 2014]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (FOX)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MIXOLOGY (ABC)
· MODERN FAMILY (ABC)
· NASHVILLE (ABC)
· SUBURGATORY (ABC)
· SURVIVOR (CBS)











most recent ratings | view all posts
[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.

[08/26/14 - 07:49 AM]
"The 66th Primetime Emmy(R) Awards" Posts NBC's Highest-Rated Monday in Metered-Market Households, Excluding Olympics, In Seven Years
NBC spins the numbers for Monday, August 25.

[08/25/14 - 12:30 PM]
New Era of "Doctor Who" Begins with Highest Rated Season Premiere Ever on BBC America
BBC America spins the numbers for Saturday, August 23.

[08/25/14 - 09:42 AM]
Last Night's "Big Brother" Is the Biggest Brother of the Summer
CBS spins the numbers for Sunday, August 24.

[08/25/14 - 09:02 AM]
Sunday's Broadcast Ratings: NFL Preseason Keeps NBC on Top
"Big Brother 16" on CBS however is the night's biggest draw among adults 18-49.

[08/25/14 - 08:34 AM]
NBC Sports Coverage of Last Night's Cincinnati Bengals-Arizona Cardinals Preseason Game Finishes the Night #1 in the 56 Local Markets
NBC spins the numbers for Sunday, August 24.

[08/25/14 - 08:25 AM]
ABC's "Rising Star" Finale is Up for the 2nd Straight Week in Adults 18-49
ABC spins the numbers for Sunday, August 24.

[08/24/14 - 08:34 AM]
Saturday's Broadcast Ratings: NASCAR Edges NFL Preseason for Top Spot
ABC leads the night among total viewers and adults 18-49 over CBS.