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[03/11/14 - 01:01 PM]
TBS Wins the Week as Basic Cable's #1 Network in Primetime Among Adults 18-49
Turner spins the numbers for the week of March 3-9.

[via press release from Turner]

TBS

TBS won the week as basic cable's #1 network in primetime among adults 18-49. The network's success among that key demo was driven by new episodes of the TBS original comedies Cougar Town and Men at Work, as well as the competition series King of the Nerds and the hit sitcom The Big Bang Theory.

TBS's Men at Work has scored its biggest Live + 3 audience so far this season, garnering 2.0 million viewers for Wednesday's episode (+2% vs. the prior week). In key demos, the episode drew 1.0 million adults 18-49 (+3% vs. the prior week) and 507,000 adults 18-34. Men at Work is slated to close out its third season tomorrow, March 12, with back-to-back episodes at 10 and 10:30 p.m. (ET/PT).

TBS's all-nerd competition series King of the Nerds garnered solid growth last week, drawing more than 1.5 million viewers in Live + 3 delivery (+10% vs. the prior week) for Thursday's episode. Among key demos, the show delivered 1.0 million adults 18-49 (+7% vs. the prior week) and 472,000 adults 18-34.

TBS's original sitcom Cougar Town garnered 1.7 million viewers in Live + 3 viewing for last Tuesday's episode, a +5% increase over the prior week. Among key demos, the show drew 1.0 million adults 18-49 and 489,000 adults 18-34, growing +4% in the latter demo.

TBS's run of The Big Bang Theory continues to barrel over the competition. Last week, the hit show accounted for 14 of basic cable's Top 15 off-net sitcom telecasts among total viewers and adults 18-49.

Adult Swim

Adult Swim ranked as the #1 network on basic cable networks for Primetime (Broadcast definition) delivery of adults 18-34. The network also ranked #1 for average Total Day Delivery among adults 18-24, 18-34 & 18-49 and men 18-24, 18-34, & 18-49 on basic cable.

The new episode premiere of Check It Out (Thursday, 12:30 a.m.) ranked #1 in its time period among adults 18-24 & 18-34, while increasing delivery of adults 18-34 (9%) & 18-49 (8%) and men 18-34 (14%) & 18-49 (24%) vs. the same time period last year.

All Saturday night TOONAMI block episode premieres earned growth vs. last year among adults 18-34 (between 3% and 27%) and adults 18-49 (between 5% and 28%). Bleach (12 a.m.) ranked #1 in its time period among adults/men 18-34. Naruto (12:30 a.m.) ranked #1 in its time period among adult 18-24 & 18-34 and men 18-24 & 18-34. One Piece (1 a.m.) ranked #1 in its time period among adults 18-34 and men 18-24. Blue Exorcist (11:30 p.m.) ranked #1 in its time period among adults 18-34 and men 18-24 & 18-34. And finally, Soul Eater (2 a.m.) ranked #1 in its time period among men 18-34.

Adult Swim programming - including Family Guy, American Dad, Eagleheart and Robot Chicken - accounted for 21 of the top 50 telecasts on basic cable for the week among adults 18-34, and 22 of the top 50 with men 18-34, both more than any other network.

TNT

Four of TNT's original series turned in strong performances last week. Leading the pack is Tuesday's episode of Rizzoli & Isles, which has scored 5.2 million viewers in Live + 3 delivery. Among key demos, the episode has garnered 1.7 million adults 25-54 and 1.4 million adults 18-49 in Live + 3.

Tuesday's episode of the mind-bending drama Perception has drawn 2.9 million viewers in Live + 3 delivery, with 1.1 million adults 25-54 and 832,000 adults 18-49. And last Monday's premiere of TNT's Dallas has brought in 2.7 million viewers in Live + 3 delivery, with 1.1 million adults 25-54 and 864,000 adults 18-49.

On the unscripted front, TNT's real-life crime series Cold Justice scored double-digit growth Friday night, drawing more than 1.4 million viewers in Live + Same Day delivery (+10% vs. the prior week). The growth was even stronger among key demos, drawing 591,000 adults 25-54 (+19% vs. the prior week) and 463,000 adults 18-49 (+13% vs. the prior week). For the season-to-date, Cold Justice has grown +5% among adults 25-54 and +17% among adults 18-49 compared to season one.

Cartoon Network

Across the second week of March 2014, Cartoon Network ranked as television's #1 network for Early Prime (7-9 p.m.) delivery of boys 6-11 & 9-14.

Monday night's new episode premiere of the Emmy-winning, original animated comedy Regular Show (7:30 p.m.) ranked as television's #1 telecast of the day among boys 9-14, and #1 in its timeslot among boys 6-11 & 9-14. Original animated series Adventure Time (7 p.m.) ranked #1 in its timeslot with boys 9-14. On Tuesday night, a new episode premiere of original animated series Uncle Grandpa (8 p.m.) ranked #1 in its time period among boys 2-11 & 6-11.

On Wednesday night (7-9 p.m.), Cartoon Network scored as the #1 television network among all targeted boys 2-11, 6-11 & 9-14, earning double-digit growth across all kids 2-11, 6-11 & 9-14 and all boys vs. last year, ranging between 12% and 35%. The new episode premiere of Teen Titans Go! (7:30 p.m.) ranked as the #1 telecast for the week among boys 6-11, #1 for the day among all boy demos, and #1 in its timeslot among kids 2-11 and all targeted boys. The 8 p.m. new episode premiere of Dreamworks Dragons: Defenders of Berk also ranked #1 in its time period among all targeted boy audiences. Both episode premieres grew by mostly double-digits vs. the same time periods last year among all kids and boys, ranging between 8% and 89%.

Rounding out the week, Cartoon Network also charted as the #1 television network on Thursday night (7-9 p.m.) among boys 6-11 & 9-14, #1 among boys 9-14 on Friday Night (7-9 p.m.), and #1 among boys 6-11 on Saturday Night (7-9 p.m.).

Saturday Morning's episode premieres of Tenkai Knights (7:30 a.m.), Beywarriors: Beyraiderz (8 a.m.), Pokémon The Series XY (8:30 a.m.) and Ben 10: Omniverse (9 a.m.) ranked #1 in their respective time periods among boys 9-14. Pokémon The Series XY also grew average delivery among kids 2-11 & 6-11 and boys 2-11.

NBA TV

NBA TV's NBA Fan Night presented by Sprint telecast featuring the Miami Heat and the Houston Rockets averaged 788,000 total viewers to rank as the second most-viewed Fan Night telecast of all time. It was the network's fifth most-viewed telecast ever and peaked with more than 1.1 million total viewers from 10:15-10:30 p.m. (ET).





  [march 2014]  
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M
T
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· ADVENTURE TIME WITH FINN AND JAKE (HBO MAX)
· AMERICAN DAD (TBS)
· BEN 10: OMNIVERSE (CARTOON)
· BEYWARRIORS: BEYRAIDERZ (CARTOON)
· BIG BANG THEORY, THE (CBS)
· CHECK IT OUT! WITH DR STEVE BRULE (ADULT SWIM)
· COLD JUSTICE (OXYGEN)
· COUGAR TOWN (TBS)
· DALLAS (TNT)
· DREAMWORKS DRAGONS (CARTOON)
· EAGLEHEART (ADULT SWIM)
· FAMILY GUY (FOX)
· KING OF THE NERDS (TBS)
· MEN AT WORK (TBS)
· PERCEPTION (TNT)
· POKEMON THE SERIES (DISNEY XD)
· REGULAR SHOW (CARTOON)
· RIZZOLI & ISLES (TNT)
· ROBOT CHICKEN (ADULT SWIM)
· TEEN TITANS GO! (CARTOON)
· TENKAI KNIGHTS (CARTOON)
· UNCLE GRANDPA (CARTOON)





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