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[03/19/14 - 08:27 AM]
ABC's "The Goldbergs" Hits a 6-Week High and "Trophy Wife" Earns a 9-Week High in Adults 18-49
ABC spins the numbers for Tuesday, March 18.

[via press release from ABC]

ABC's "The Goldbergs" Hits a 6-Week High and "Trophy Wife" Earns a 9-Week High in Adults 18-49

Marvel Studios: Assembling a Universe (8-9pm - 3.9 million and 1.4/4 in AD18-49):

During the 8 o'clock hour against CBS' NCIS and NBC's The Voice, ABC's special Marvel Studios: Assembling a Universe beat out Fox's Glee by 39% in Total Viewers (3.9 million vs. 2.8 million) and by 27% in Adults 18-49 (1.4/4 vs. 1.1/3). In addition, the Marvel Studios special tied CBS' first-run NCIS in Men 18-34 for 2nd place in the hour.

The Goldbergs (9-9:30pm - 4.7 million and 1.6/5 in AD18-49):

Building on its lead-in (+21%/+14%) during the 9pm half-hour, ABC freshman The Goldbergs was up in Total Viewers (+7%) and Adults 18-49 (+7%) to deliver 6-week highs on both counts - since 2/4/14.

Trophy Wife (9:30-10pm - 3.1 million and 1.0/3 in AD18-49):

In the 9:30pm half-hour, ABC's Trophy Wife was up for the 2nd week in Total Viewers (+3%) and Adults 18-49 (+11%), drawing its biggest audience in 6 weeks and its top young adult number in 9 weeks - since 2/4/14 and 1/14/14, respectively. In the half-hour, the ABC freshman comedy increased its lead over Fox's freshman Brooklyn Nine-Nine to a best-yet margin of 24% in Total Viewers (3.1 million vs. 2.5 million), while delivering its most competitive finish yet in Adults 18-49 (1.0/3 vs. 1.1/3)

Mind Games (10-11pm - 2.2 million and 0.7/2 in AD18-49):

In the 10pm hour, ABC's Mind Games paced within 1-tenth of a rating point week to week in Adults 18-49.

Quick Take for Tuesday, March 18, 2014 (Fast Affiliate Live + Same Day Ratings)

At 8pm, "Marvel Studios: Assembling a Universe" Special Dominates Fox's "Glee" In Viewers and Young Adults, while Tying CBS' Original "NCIS" in Men 18-34

Building on Its Lead-in at 9pm, ABC's "The Goldbergs" Grows to 6-Week Highs

"Trophy Wife" Outdraws Fox's "Brooklyn Nine-Nine" by a Best-Ever 24% in Viewers, Drawing Its Biggest Audience in 6 Weeks and Its Top Adult 18-49 Number in 9 Weeks

"Marvel Studios: Assembling a Universe" (8:00-9:00 p.m. - 3.9 million and 1.4/4 in AD18-49):

During the 8 o'clock hour against CBS' "NCIS" and NBC's "The Voice," ABC's special "Marvel Studios: Assembling a Universe" beat out Fox's "Glee" by 39% in Total Viewers (3.9 million vs. 2.8 million) and by 27% in Adults 18-49 (1.4/4 vs. 1.1/3). In addition, the Marvel Studios special tied CBS' first-run "NCIS" in Men 18-34 for 2nd place in the hour.

"The Goldbergs" (9:00-9:30 p.m. - 4.7 million and 1.6/5 in AD18-49):

Building on its lead-in (+21%/+14%) during the 9:00 p.m. half-hour, ABC freshman "The Goldbergs" was up in Total Viewers (+7%) and Adults 18-49 (+7%) to deliver 6-week highs on both counts - since 2/4/14.

"Trophy Wife" (9:30-10:00 p.m. - 3.1 million and 1.0/3 in AD18-49):

In the 9:30 p.m. half-hour, ABC's "Trophy Wife" was up for the 2nd week in Total Viewers (+3%) and Adults 18-49 (+11%), drawing its biggest audience in 6 weeks and its top young adult number in 9 weeks - since 2/4/14 and 1/14/14, respectively. In the half-hour, the ABC freshman comedy increased its lead over Fox's freshman "Brooklyn Nine-Nine" to a best-yet margin of 24% in Total Viewers (3.1 million vs. 2.5 million), while delivering its most competitive finish yet in Adults 18-49 (1.0/3 vs. 1.1/3).

"Mind Games" (10:00-11:00 p.m. - 2.2 million and 0.7/2 in AD18-49):

In the 10:00 p.m. hour, ABC's "Mind Games" paced within 1-tenth of a rating point week to week in Adults 18-49.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, National Live + Same Day Program Ratings for 03/18/14.





  [march 2014]  
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· BROOKLYN NINE-NINE (FOX)
· GOLDBERGS, THE (ABC)
· MIND GAMES (ABC)
· NCIS (CBS)
· TROPHY WIFE (ABC)
· VOICE, THE (NBC)





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