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[03/24/14 - 08:42 AM]
ABC's Sunday Dramas Hold Strong Against and an NCAA Basketball Tourney-Boosted CBS
ABC spins the numbers for Sunday, March 23.

[via press release from ABC]

ABC's Sunday Dramas Hold Strong Against and an NCAA Basketball Tourney-Boosted CBS

ABC Sunday Prime (7-11pm - 7.1 million and 1.9/5 in AD18-49): Opposite CBS with a high-rated NCAA Basketball Tournament primetime overrun into the 7pm hour, ABC (1.9/5) finished a strong second on Sunday in Adults 18-49, beating Fox by 12% (1.7/5) and NBC by 90% (1.0/3). For the 3rd straight week, ABC's Resurrection was Sunday's #1 regular broadcast program in Adults 18-49 (2.5/6).

America's Funniest Home Videos (7-8pm - 6.7 million and 1.3/4 in AD18-49): Taking second to CBS' NCAA Basketball/60 Minutes in the 7pm hour, ABC's America's Funniest Home Videos (1.3/4) tied Fox's original animated comedies in Adults 18-49 (Bob's Burgers/American Dad). AFHV was up 5% week to week in Total Viewers.

Once Upon a Time (8-9pm - 6.6 million and 2.0/6 in AD18-49): Jumping over its lead-in at 8pm (+54%) to beat CBS' NCAA Basketball-driven programming (60 Minutes/Amazing Race = 1.9/5), ABC's Once Upon a Time (2.0/6) finished No. 1 in its hour for the 3rd week in a row among Adults 18-49 (tied w/Fox), beating NBC's series debut of American Dream Builders by 122% (0.9/2). The ABC drama was the #1 most social series on broadcast Sunday night with 47,658 tweets.

Resurrection (9-10pm - 9.2 million and 2.5/6 in AD18-49): Building on its lead-in by 25% at 9pm in Adults 18-49, ABC's Resurrection (2.5/6) once again more than doubled NBC's Believe (+108% - 1.2/3) in the hour, while leading by 47% over programming on both CBS (Amazing Race/Good Wife - 1.7/4) and Fox (Cosmos - 1.7/4). Resurrection improved its hour year to year by 46% in Total Viewers and by 39% in Adults 18-49.

· Based on Nielsen's Live + 7 Day TV playback data released this morning, ABC's Sunday 3/9/14 debut of Resurrection saw its Total Viewer count surge by 4.1 million, building from 13.9 million viewers in Live + Same Day to 18.0 million in Live + 7 Days. The ABC drama debut also saw its Adult 18-49 number jump from a 3.8/10 in L+SD to a 5.3/14 in L+7.

Revenge (10-11pm - 5.7 million and 1.6/4 in AD18-49): During the 10pm hour, ABC's Revenge was the #1 drama in its slot for the 3rd straight week among Adults 18-49 (1.6/4), beating NBC's Crisis by an even wider margin of 23% (1.3/3) and leading CBS' combo of The Good Wife/The Mentalist by 23% (1.3/3). Revenge improved its hour year to year by 33% in Adults 18-49, over original drama programming on the same night last year.

Quick Take for Sunday, March 23, 2014 (Fast Affiliate Live + Same Day Ratings)

"America's Funniest Home Videos" Grows its Overall Audience Week to Week

"Once Upon a Time" is No. 1 in its Slot with Adults 18-49 for the 3rd Week Running

Continuing to Rank as Sunday's No. 1 Broadcast Series in Adults 18-49, ABC's "Resurrection" More Than Doubles NBC's "Believe" in the 9pm Hour

"Revenge" is the No. 1 Drama in its Slot for the 3rd Week in a Row in Adults 18-49

ABC Sunday Prime (7:00-11:00 p.m. - 7.1 million and 1.9/5 in AD18-49):

Opposite CBS with a high-rated NCAA Basketball Tournament primetime overrun into the 7:00 p.m. hour and a surprise episode of "The Good Wife" that killed off a popular lead character, ABC finished a strong second on Sunday in Adults 18-49 (1.9/5), beating Fox by 12% (1.7/5) and NBC by 90% (1.0/3).

· For the 3rd straight week, ABC's "Resurrection" was Sunday's No. 1 broadcast series in Adults 18-49 (2.5/6).

"America's Funniest Home Videos" (7:00-8:00 p.m. - 6.7 million and 1.3/4 in AD18-49):

Taking second to CBS' NCAA Basketball/"60 Minutes" in the 7:00 p.m. hour, ABC's "America's Funniest Home Videos" (1.3/4) tied Fox's original animated comedies in Adults 18-49 ("Bob's Burgers"/"American Dad"). "AFHV" was up 5% week to week in Total Viewers.

"Once Upon a Time" (8:00-9:00 p.m. - 6.6 million and 2.0/6 in AD18-49):

Jumping over its lead-in at 8:00 p.m. (+54%) to beat CBS' NCAA Basketball-driven programming ("60 Minutes"/"Amazing Race" = 1.9/5), ABC's "Once Upon a Time" (2.0/6) finished No. 1 in its hour for the 3rd week in a row among Adults 18-49 (2.0/6 - tied w/Fox), beating NBC's series debut of "American Dream Builders" by 122% (0.9/2). The ABC drama was once again the No. 1 most social series on broadcast Sunday night with 47,658 tweets.

"Resurrection" (9:00-10:00 p.m. - 9.2 million and 2.5/6 in AD18-49):

Building on its lead-in by 25% at 9:00 p.m. in Adults 18-49, ABC's "Resurrection" (2.5/6) once again more than doubled NBC's "Believe" (+108% - 1.2/3) in the hour, while leading by 47% over programming on both CBS ("Amazing Race"/"The Good Wife" = 1.7/4) and Fox ("Cosmos" = 1.7/4). "Resurrection" improved its hour year to year by 46% in Total Viewers and by 39% in Adults 18-49 ("Revenge" = 6.3 million and 1.8/4 on 3/24/13).

"Revenge" (10:00-11:00 p.m. - 5.7 million and 1.6/4 in AD18-49):

During the 10 o'clock hour, ABC's "Revenge" was the No. 1 drama in its slot for the 3rd straight week among Adults 18-49 (1.6/4), beating NBC's "Crisis" by an even wider margin of 23% (1.3/3) and leading CBS' drama combo of "The Good Wife"/"The Mentalist" by 23% (1.3/3). "Revenge" improved its hour year to year by 33% in Adults 18-49, over original drama programming on the same night last year ("Red Widow" = 1.2/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 03/23/14. Nielsen Social Guide, total tweets, as dated.





  [march 2014]  
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M
T
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· AMAZING RACE, THE (CBS)
· AMERICAN DAD (TBS)
· AMERICAN DREAM BUILDERS (NBC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BOB'S BURGERS (FOX)
· CRISIS (NBC)
· GOOD WIFE, THE (CBS)
· MENTALIST, THE (CBS)
· ONCE UPON A TIME (ABC)
· RESURRECTION (ABC)
· REVENGE (ABC)





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