[03/25/14 - 08:42 AM]
"The Blacklist" Is Up 7% in Adults 18-49 to Score Its Top Rating Since February 24 and Its Second-Best Since December 2
NBC spins the numbers for Monday, March 24.

[via press release from NBC]

Monday Results:

NBC won Monday in 18-49 among the Big 4 networks in every key demo -- adults, men and women 18-34, 18-49 and 25-54 -- led by the #1 show of the night, "The Voice," and the top-rated "Blacklist" since Feb.24. NBC's 18-49 margin for the night in 18-49 is 62% (3.4 vs. a 2.1 for #2 ABC).

· "The Voice" (3.6 rating, 10 share in adults 18-49, 12.6 million viewers overall from 8-10:01 p.m. ET,) ranked #1 for the night in adults 18-49 and won the time period among ABC, CBS, NBC and Fox in every key demo - adults, men and women 18-34, 18-49 and 25-54. "The Voice" won the time period in 18-49 among the Big 4 nets by a 50% margin over CBS's second-place comedy block (with a 3.6 rating vs. a 2.4) and also topped ABC's week two of "Dancing With the Stars" by 64% (3.6 vs. 2.2) and Fox's dramas by 157% (3.6 vs. 1.4). From its first half-hour to its fourth, "The Voice" grew by 18% or 0.6 of a point in adults 18-49 (to a 3.9 from a 3.3) and by 1.2 million persons in total viewers (13.2 million vs. 12.0 million).

· "The Blacklist" (2.9/8 in adults 18-49, 11.0 million viewers overall from 10:01-11 p.m. ET) dominated its time period by a 71% margin among ABC, CBS and NBC in 18-49 (2.9 vs. 1.7 for ABC's #2 "Castle"). In fact, "The Blacklist" is currently matching the combined ratings in the time period of "Castle" and CBS's "Intelligence" (1.2). "The Blacklist" is also #1 in the hour among those nets in every other key measure. Versus NBC's averages in the time period last season, "The Blacklist" is up 45% in 18-49 (2.9 vs. 2.0, L+SD, non-sports) and up 92% in total viewers (11.030 million vs. 5.746 million).

· Week to week, "The Blacklist" is up 7% in adults 18-49 (to a 2.9 rating from a 2.7) to score its top rating since Feb. 24 and its second-best since Dec. 2. In total viewers, "Blacklist" is currently up slightly week to week (11.030 million vs. 10.969 million) to its biggest overall audience since Feb. 24, pending updates.

· L+7 Time-Shifting: The March.3 "Blacklist" grew by 5.9 million viewers in "live plus seven day" results (to 16.9 million from 11.0 million) and was up 72%or 1.93 rating points in 18-49 (to a 4.62 from a 2.69).

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.4/9; CBS's "Late Show with David Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.2/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.5/7; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.6/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.8/5 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/4 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

  [march 2014]  


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