[04/01/14 - 11:05 AM]
Disney Channel Ranks as TV's #1 Total Day Network for the 12th-Consecutive Quarter in Kids 6-11 and for the 20th-Straight Quarter in Tweens 9-14
Disney Channel spins the numbers for the first quarter of 2014.

[via press release from Disney Channel]

Ratings Highlights For 1Q 2014 - Final National Ratings

Disney Channel Ranks as TV's #1 Total Day Network for the 12th-Consecutive Quarter in Kids 6-11 and for the 20th-Straight Quarter in Tweens 9-14; Original Movie "Cloud 9" is Cable TV's #1 Telecast Across Major Youth Demos

24-Hour Disney Junior Channel Sets Record Highs, Standing as TV's #1 Preschool-Dedicated Network for the 4th-Consecutive Quarter in Target Demos; "Sheriff Callie's Wild West" is TV's #1 Series Across Preschooler Networks in Kids 2-5

Disney Channel

For 1Q 2014, Disney Channel was TV's #1 Total Day network for the 12th-consecutive quarter in Kids 6-11 (525,000/2.2 rating - dates back to 2Q11) and for the 20th-straight quarter in Tweens 9-14 (484,000/2.0 rating - dates back to 2Q09), and had the Top 2 telecasts of the quarter among Tweens with the premiere of the Disney Channel Original Movie "Cloud 9" and the finale of "Good Luck Charlie."

Disney Channel out-delivered Nickelodeon by at least double digits for the 11th quarter in a row in Kids 6-11 (+15% - 525,000 vs. 458,000) and Tweens 9-14 (+62% - 484,000 vs. 299,000) - dates back to 6/27/11.

In Prime, Disney Channel stood as TV's #1 network to 39th-consecutive quarter in Kids 6-11 (822,000/3.5 rating) and 62nd in Tweens 9-14 (753,000/3.1 rating).

· The premiere of original movie "Cloud 9" (1/17/14, 8:00 - 9:40 p.m.) stood as the #1 cable TV telecast of 1Q14 across major youth Kid 2-11 (3.6 million/9.1 rating), Kid 6-11 (2.8 million/11.8 rating) and Tween 9-14 (2.3 million/9.7 rating) demographics.

· The finale of "Good Luck Charlie" (2/16/14, 8:00 - 9:00 p.m.) was the #2 cable TV telecast in Tweens 9-14 (2.2 million/9.1 rating) and the #3 telecast across all cable TV in Kids 2-11 (2.6 million/6.7 rating) and Kids 6-11 (2.2 million/9.2 rating).

24- Hour Disney Junior Channel

24-hour Disney Junior channel set all-time quarter highs in Total Viewers (459,000), Kids 2-5 (227,000/1.5 rating), Girls 2-5 (111,000/1.5 rating), Boys 2-5 (116,000/1.5 rating) and Women 18-49 (91,000), ranking as TV's #1 preschool-devoted network and out-delivering Nick Jr. and Sprout by its largest margin on record in target demos.

Moreover, during the week of March 24, 2014, Disney Junior channel was the #1 preschooler network for the 52nd-consecutive week in Total Viewers, Kids 2-5 and Boys 2-5 - each week since reporting public ratings on 4/1/13 - was #1 for the 35th in Girls 2-5 and for the 40th in Women 18-49.

Overall, Disney Junior channel delivered the Top 3 series across preschool-dedicated TV networks in Total Viewers, Kids 2-5 and Girls 2-5, the Top 5 in Boys 2-5 and Top 4 in Women 18-49:

· Disney Junior channel surpassed Nick Jr. by its largest margin to date among target demos: by 41% in Total Viewers (459,000 vs. 326,000), by 46% in Kids 2-5 (227,000 vs. 156,000), by 39% in Girls 2-5 (111,000 vs. 80,000), by 55% in Boys 2-5 (116,000 vs. 75,000) and by its 2nd-largest margin in Women 18-49 (+38% - 91,000 vs. 66,000), despite being in 11.7 million fewer homes.

· Disney Junior Channel towered over Sprout by triple digits across key categories: Total Viewers (+196% - 459,000 vs. 155,000), Kids 2-5 (+224% - 227,000 vs. 70,000), Girls 2-5 (+208% - 111,000 vs. 36,000), Boys 2-5 (+241% - 116,000 vs. 34,000) and Women 18-49 (+160% - 91,000 vs. 35,000).

Source: NTI, U.S. ratings, most current, 1Q 2014: 12/30/13-3/30/14. Streaks include ties on rating. Pre-K ranks based on program data, all telecasts.

  [april 2014]  


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