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[04/08/14 - 10:12 AM]
Disney Channel Wins Total Day for the 147th-Straight Week Among Tweens 9-14 and for the 146th Time in the Prior 147 Weeks Among Kids 6-11
Disney Channel spins the numbers for the week of March 31-April 6.
[via press release from Disney Channel]

Ratings Highlights March 31-April 6, 2014 - Final National Ratings

Disney Channel Wins Total Day for the 147th-Straight Week Among Tweens 9-14 and for the 146th Time in the Prior 147 Weeks Among Kids 6-11

24-Hour Disney Junior channel is TV's #1 Preschool-Dedicated Network for the 53rd-Straight Week in Total Viewers and Kids 2-5, Surpassing Nick Jr. by Double Digits and Sprout by Triple Digits

Disney Channel: Total Day and Prime Highlights

For the week of March 31, 2014, Disney Channel stood as TV's #1 Total Day network for the 147th-consecutive week among Tweens 9-14 (402,000/1.7 rating) and for the 146th time in the previous 147 weeks in Kids 6-11 (444,000/1.9 rating) - dates back to week of 6/13/11.

· Disney Channel out-delivered Nickelodeon by 9% in Kids 6-11 (444,000 vs. 407,000) and by 53% in Tweens 9-14 (402,000 vs. 263,000).

In Prime, Disney Channel was cable TV's #1 network for the 463rd-consecutive week among Kids 6-11 (707,000/3.0 rating - 8+ years) and 200th-straight week among Tweens 9-14 (674,000/2.8 rating - 3+ years).

· Disney Channel aired the Top 7 TV telecasts in Kids 6-11 and Top 10 in Tweens (Top 5 below):

24-Hour Disney Junior channel

24-hour Disney Junior channel, now in its second year as a publicly-measured Nielsen network, ranked as TV's #1 preschool-devoted Total Day network for the 53rd week in a row among Total Viewers (405,000), Kids 2-5 (198,000/1.3 rating) and Boys 2-5 (104,000/1.3 rating) - each week since 4/1/13 - for the 36th in Girls 2-5 (94,000/1.2 rating) and 41st in Women 18-49 (70,000).

"Sofia the First" stood as the week's #1 series across preschooler networks in Kids 2-5 (370,000/2.4 rating), while the Top 2 series among Girls 2-5 were "Sofia the First" (183,000/2.4 rating) and "Sheriff Callie's Wild West" (167,000/2.2 rating).

· For the week, Disney Junior channel ratings exceeded Nick Jr. for the 53rd week in a row in Kids 2-5 (+25% - 198,000 vs. 158,000) and Boys 2-5 (+28% - 104,000 vs. 81,000), 36th in Girls 2-5 (+22% - 94,000 vs. 77,000), 41st in Women 18-49 (+13% - 70,000 vs. 62,000) and for the 52nd time in the prior 53 weeks in Total Viewers (+25% - 405,000 vs. 324,000 - Nick Jr. tied for #1 during week of 6/3/13).

· For the week, Disney Junior channel defeated Sprout by solid triple-digit margins for the 53rd-straight week among Total Viewers (+155% - 405,000 vs. 159,000), Kids 2-5 (+157% - 198,000 vs. 77,000), Girls 2-5 (+161% - 94,000 vs. 36,000) and Boys 2-5 (+160% - 104,000 vs. 40,000) and by at least double digits for 53rd-straight week in Women 18-49 (+150% - 70,000 vs. 28,000).

Source: NTI, U.S. ratings. Week of 3/31/14-4/6/14, Live + Same Day. Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.





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