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[04/10/14 - 02:11 PM]
ABC Family's "Baby Daddy" Soars to 7 Week Highs and Sweeps Cable TV at 8:30PM Across Target Demos
ABC Family spins the numbers for Wednesday, April 9.
[via press release from ABC Family]

Ratings Highlights for Wednesday, April 9, 2014 Final National Ratings

"Melissa & Joey" and "Baby Daddy" Rank as Cable TV's #1 Telecast in Their Time Periods Among Target Female Demos

"Melissa & Joey" (8:00-8:30 p.m.)

At 8 o'clock, "Melissa & Joey" stood as cable TV's #1 telecast in the time period in Women 18-34 (277,000/0.8 rating) and Women 18-49 (394,000/0.6 rating), and was the #1 original scripted cable TV telecast in Adults 18-34 (382,000/0.6 rating) and Adults 18-49 (545,000/0.4 rating).

· Based on season to date Live + 3 ratings, "Melissa & Joey" builds to 1.5 million Total Viewers, 933,000 Adults 18-49 and 692,000 Viewers 12-34.

"Baby Daddy" (8:30-9:00 p.m.)

At 8:30 p.m., "Baby Daddy" climbed to 7-week highs in Total Viewers (924,000) and Women 18-34 (298,000/0.9 rating) and posted solid week-to-week gains among Adults 18-34 (418,000/0.6 rating), Viewers 12-34 (489,000/0.5 rating) and Females 12-34 (361,000/0.8 rating).

· "Baby Daddy" swept as cable TV's #1 telecast in the half hour across target demos Women 18-34, Women 18-49 (416,000/0.7 rating) and Females 12-34, and was cable TV's #1 scripted original telecast in Adults 18-34 and Adults 18-49 (566,000/0.4 rating).

· Based on season to date Live + 3 ratings, "Baby Daddy" climbs to 1.4 million Total Viewers, 854,000 Adults 18-49 and 749,000 Viewers 12-34.

Source: NTI, U.S. ratings, 4/9/14, Live + SD. Live + 3 ratings season to date: 1/15/14-4/2/14.





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· BABY DADDY (FREEFORM)
· MELISSA & JOEY (ABC FAMILY)




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