Increasing TV Playback Boosts "Resurrection" 6% Week to Week with Adults 18-49 in Live + 3 Ratings
Airing in Sunday's ultra-competitive 9 o'clock hour, ABC's Resurrection continues to see increasing TV playback and, as a result, grew week to week in the Live + 3 Day ratings (after being down slightly in the Live + Same Day numbers).
· Based on Nielsen's just-released Live + 3 Day TV playback data for Sunday 4/6/14, Resurrection's Adult 18-49 rating shot up +55% from L+SD to L+3 (vs. a +33% increase the prior week) - its largest percentage increase in playback yet.
· With increasing playback, Resurrection's actual Live + 3 Day Adult 18-49 rating was up week to week by 6% in Adults 18-49 (3.4 rating vs. 3.2 rating). In the Live + Same Day ratings, the show was down 2-tenths of a rating point (2.2 rating vs. 2.4 rating). Resurrection's L+3 ratings also grew over the prior week in Men 18-34 (+6%), Men 18-49 (+4%) and Women 18-49 (+2%).