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[04/11/14 - 08:28 AM]
"Parenthood" Ranks #2 in Adults 18-34 and Women 18-34 in Its Time Period
NBC spins the numbers for Thursday, April 10.

[via press release from NBC]

Thursday Primetime Results:

· "Parenthood" (1.1/3 in 18-49, 3.6 million viewers overall from 10-11 p.m. ET) held steady from half-hour to half-hour in adults 18-49 and adults 25-54 (1.3 vs. 1.3), despite the 10 p.m. hour. In the time period, "Parenthood" ranked #2 among ABC, CBS and NBC in adults 18-34 (with a 1.0 rating) and women 18-34 (1.4). Versus its lead-in, "Parenthood" was up +22% in adults 18-49 (1.1 vs. 0.9) and up +36% in total viewers (3.6 million vs. 2.7 million).

· L+3 Time-Shifting: Last week's "Parenthood" grew in 18-49 rating by 69% in L+3 (to a 2.10 from a 1.24) and increased by more than 1.9 million persons in total viewers (5.7 million vs. 3.8 million).

· "Community" averaged a 0.8/3 and 2.6 million viewers overall from 8-8:30 p.m. ET. "Community" is currently up week to week by +5% in total viewers (to 2.616 million from 2.499 million). L+3 Time-Shifting: The prior "Community" grew in 18-49 rating by 28% in L+3 (1.13 vs. 0.88).

· "Parks and Recreation" (1.0/3 in 18-49, 2.6 million viewers overall from 8:30-9:01 p.m. ET) built on its lead-in in all key demos, including a gain of +25% in adults 18-49. L+3 Time-Shifting: The previous "Parks and Recreation" grew in 18-49 rating by 36% in L+3 (1.54 vs. 1.13).

· A "Hollywood Game Night" encore (0.9/3 in 18-49, 2.7 million viewers overall from 9:01-10 p.m. ET) grew from half-hour to half-hour in nearly all key measures, with gains of +25% in adults 18-49 (to a 1.0 rating from a 0.8), +20% in adults 25-54 (1.2 vs. 1.0) and +33% in women 25-54 (1.6 vs. 1.2).

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; CBS's "Late Show with David Letterman," 1.6/4 with an encore delayed by Masters golf coverage; and ABC's "Jimmy Kimmel Live," 2.5/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "Tonight," 1.1/5; "Late Show," 0.4/2 with an encore delayed by Masters golf coverage; and "Jimmy Kimmel Live," 0.9/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4 delayed by Masters golf coverage). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2 delayed by Masters golf coverage).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [april 2014]  
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· COMMUNITY (YAHOO)
· HOLLYWOOD GAME NIGHT (NBC)
· PARENTHOOD (NBC)
· PARKS & RECREATION (NBC)





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