[04/15/14 - 11:37 AM]
Adult Swim Ranks #1 in Primetime Delivery of Adults 18-34 Among All Basic Cable Networks
Turner spins the numbers for the week of April 7-13.

[via press release from Turner]

Adult Swim

Across the second week of April, and with a full primetime programming scheduled (8 - 11 p.m.), Adult Swim ranked #1 in Primetime delivery of adults 18-34 among all basic cable networks. Adult Swim's Total Day weekly averages also ranked #1 on basic cable among adults 18-34, 18-49 & 18-24 as well as men 18-34, 18-49, & 18-24. Total Day delivery also grew +3% among men 18-49 vs. the same time period last year.

Among Adult Swim's original programming, the Season 7 premiere of the Primetime Emmy-winning Robot Chicken (Sunday, 11:30 p.m.) ranked #1 in its time period among all targeted adults 18-34, 18-49 & 18-24 and male demos 18-34, 18-49 & 18-24. The premiere also built delivery of all targeted men vs. the same time period last year - men 18-34 grew by 16%, men 18-49 by 13% and men 18-24 by 8%.

On Monday night, the primetime original animated series Rick & Morty (10:30 p.m.) grew targeted adults 18-34 and 18-49 (between 6% and 9%) and all male demos (between 41% and 87%) vs. the same time period last year. Adult Swim's off-network new episode premieres of Family Guy (10 p.m.) posted double-digit delivery gains among adults 18-49 (13%) and men 18-24 (21%) & 18-49 (18%) vs. last year's time period, while American Dad (11 p.m.) grew average delivery of men 18-34 and men 18-49 both by 2%.

Saturday night's anime programming block TOONAMI presentations of Bleach (12 a.m.) ranked #1 in its time period among adult 18-24 & 18-34 and all targeted male demos, while Naruto (12:30 a.m.) ranked #1 in its time period among all targeted men 18-34, 18-49 & 18-24. One Piece (1 a.m.) and Black Lagoon (2 a.m.) also ranked #1 in their respective time period men 18-34 & 18-49. Blue Exorcist (1:30 a.m.) ranked #1 in its time period among adults & men 18-34, and grew delivery of adults 18-34 and men 18-34 & 18-49, while Black Lagoon increased delivery of its targeted young adults and men 18-34 & 18-49 by double digits ranging between 15% and 40%.

Adult Swim programming - including Family Guy, American Dad, Robot Chicken, The Boondocks, Bobs Burgers, Rick and Morty, Superjail and The Greatest Event in TV History - accounted for 33 of the top 50 telecasts on basic cable for the week with adults 18-34, more than any other network.

Cartoon Network

Across the second week of April 2014, Cartoon Network ranked as television's #1 network among boys 6-11 & 9-14 on Thursday Night (6-8 p.m.), and the #1 network among boys 9-14 on Monday Night (6-8 p.m.).

Among Cartoon Network's original animated programming, a new episode of Teen Titans Go! on Wednesday night at 6:30 p.m. ranked #1 in its time period among boys 9-14.

Saturday Morning's animated action-adventure programming line-up grew among kids 6-11 by 5% and boys 6-11 by 1% vs. last year's time period. New episode premieres of Ben 10: Omniverse (9 a.m.) and Legends of Chima (9:30 a.m.) both earned significant delivery gains across all targeted kids and boy demos vs. the same time period last year. Ben 10: Omniverse charted between 4% and 12% delivery increases among kids 2-11, 6-11 & 9-14, which Legends of Chima scored between 27% and 65% increases across kids 2-11, 6-11 & 9-14. Additionally, the new episode premiere of Pokémon The Series XY (8:30 a.m.) ranked #1 in its time period among boys 9-14, earning 4% delivery gains among kids 6-11 vs. last year.


TBS's Deal With It garnered more than 1.3 million viewers in Live + 3 viewing for last Tuesday's episode. In the demos, the show averaged 804,000 adults 18-49 and 439,000 adults 18-34.

The Big Bang Theory on TBS accounted for 14 of basic cable's Top 15 off-net sitcom telecasts among total viewers and adults 18-49.


Last Monday's episode of the TNT drama Dallas took in 2.6 million viewers in Live + 3 delivery, including 1.1 million adults 25-54.

TNT's presentation of the award-winning blockbuster The Help drew 1.8 million viewers in Live + Same Day delivery Friday night and ranked as basic cable's #1 movie telecast for the week among adults 25-54.

  [april 2014]  


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