[04/15/14 - 10:23 AM]
Disney Channel Is TV's #1 Total Day Network for the 148th-Straight Week in Tweens and for the 147th Time in the Prior 148 Weeks in Kids 6-11
Disney Channel spins the numbers for the week of April 7-13.

[via press release from Disney Channel]

Ratings Highlights April 7-13, 2014 - Final National Ratings

Disney Channel is TV's #1 Total Day Network for the 148th-Straight Week in Tweens and for the 147th Time in the Prior 148 Weeks in Kids 6-11; Friday's All-New "Dog With A Blog" and "Jessie" are the Top 2 Telecasts in Key Demos

24-Hour Disney Junior channel is TV's #1 Preschool-Dedicated Network for the 54th-Straight Week in Total Viewers and Kids 2-5, Beating Nick Jr. by Double Digits and Sprout by Triple Digits

Disney Channel: Total Day and Prime Highlights

For the week of April 7, 2014, Disney Channel ranked as TV's #1 Total Day network for the 148th-consecutive week among Tweens 9-14 (379,000/1.6 rating) and for the 147th time in the previous 148 weeks in Kids 6-11 (440,000/1.9 rating) - dates back to week of 6/13/11.

· Disney Channel defeated Nickelodeon by 23% in Kids 6-11 (440,000 vs. 358,000) and by 56% in Tweens 9-14 (379,000 vs. 243,000).

In Prime, Disney Channel stood as cable TV's #1 network for the 464th-consecutive week among Kids 6-11 (735,000/3.1 rating - 8+ years) and 201st-straight week among Tweens 9-14 (659,000/2.7 rating - 3+ years).

· Disney Channel aired the Top 11 TV telecasts in Kids 6-11 and Top 6 in Tweens (Top 5 below):

24-Hour Disney Junior channel

24-hour Disney Junior channel, now in its second year as a publicly-measured Nielsen network, ranked as TV's #1 preschool-devoted Total Day network for the 54th-consecutive week among Total Viewers (380,000), Kids 2-5 (179,000/1.2 rating) and Boys 2-5 (92,000/1.2 rating) - each week since 4/1/13 - for the 37th in Girls 2-5 (87,000/1.1 rating) and 42nd in Women 18-49 (73,000).

For the 2nd week in a row, "Sofia the First" was the week's #1 series across preschooler networks in Kids 2-5 (355,000/2.3 rating) and Girls 2-5 (193,000/2.5 rating) and was also #1 across the platforms in Total Viewers (746,000).

· For the week, Disney Junior channel ratings surpassed Nick Jr. for the 54th-straight week in Kids 2-5 (+16% - 179,000 vs. 154,000) and Boys 2-5 (+24% - 92,000 vs. 74,000), 37th in Girls 2-5 (+9% - 87,000 vs. 80,000), 42nd in Women 18-49 (+22% - 73,000 vs. 60,000) and for the 53rd time in the previous 54 weeks in Total Viewers (+17% - 380,000 vs. 324,000 - Nick Jr. tied for #1 during week of 6/3/13).

· For the week, Disney Junior channel towered over Sprout by hefty triple-digit margins for the 54th-straight week among Total Viewers (+173% - 380,000 vs. 139,000), Kids 2-5 (+175% - 179,000 vs. 65,000), Girls 2-5 (+156% - 87,000 vs. 34,000) and Boys 2-5 (+197% - 92,000 vs. 31,000) and by at least double digits for 54th-straight week in Women 18-49 (+181% - 73,000 vs. 26,000).

Source: NTI, U.S. ratings. Week of 4/7/14-4/13/14, Live + Same Day. Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.

  [april 2014]  


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