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[04/15/14 - 08:42 AM]
Disney Night on "Dancing with the Stars" Is Up Week to Week and Year to Year - Season Highs in Teens and Kids
ABC spins the numbers for Monday, April 14.

[via press release from ABC]

Disney Night on "Dancing with the Stars" Is Up Week to Week and Year to Year - Season Highs in Teens and Kids

ABC Monday Prime (8-11pm - 12.2 million and 1.9/6 in AD18-49): With Disney night on DWTS and a repeat Castle, ABC was the most-watched TV network on Monday by 2.4 million viewers over runner-up NBC (12.2 million vs. 9.8 million), winning each half-hour of the evening. The Net took 2nd in Adults 18-49 (1.9/6), beating CBS by 12% (1.7/5) and Fox's all-original drama lineup by 36% (1.4/4).

· DWTS was the night's most-watched TV program overall and the #2 TV show in Adults 18-49, behind only NBC's The Voice. ABC's encore Castle was Monday's most-watched scripted series.

Dancing with the Stars (8-10pm - 14.2 million and 2.3/7 in AD18-49): From 8-10pm, ABC's Dancing with the Stars finished as Monday's most-watched TV series for the 5th week in a row, topping NBC's The Voice in head-to-head competition by a best-of-season 2.5 million viewers (14.2 million vs. 11.7 million). Dancing also posted its most competitive finish this season with The Voice in Adults 18-49, pulling within one rating point. In fact, Dancing took 2nd in the 2-hour time period over CBS and Fox across all key Adults (AD18-34/AD18-49/AD25-54) and Teens 12-17, while beating The Voice in Kids 2-11 for the broadcast lead. DWTS was the #1 most social broadcast series on Monday night with 129,774 tweets.

· On a night celebrating the music of Disney's animated movies, DWTS was up week to week by 5% in Adults 18-49 to tie its 2nd-highest rating this season, while earning new season highs with Teen 12-17 and Kids 2-11. In addition, the show was up over the same night last year (13.4 million and 2.2/6 on 4/14/13) in Total Viewers (+6%) and Adults 18-49 (+5%), marking its 3rd straight week of year-to-year growth on both measures.

Castle (10-11pm - 8.1 million and 1.2/4 in AD18-49): During the 10 o'clock hour, ABC's repeat Castle was the most-watched TV show (8.1 million), outdrawing replays of NBC's Blacklist by 2.0 million viewers (6.1 million) and CBS' Person of Interest by 3.4 million viewers (4.7 million). The 6th-season ABC drama delivered its 2nd-most-watched encore ever, behind only the prior week.

Quick Take for Monday, April 14, 2014 (Fast Affiliate Live +Same Day Ratings)

ABC is No. 1 on Monday in Total Viewers with "Dancing with the Stars" as Monday's Most-Watched TV Show and "Castle" as the Night's Most-Watched Scripted Telecast

ABC's "Dancing with the Stars" Beats NBC's "The Voice" Head to Head By Season-Best 2.5 Million Viewers and Posts Most Competitive Adults 18-49 Finish

Disney-Themed "Dancing with the Stars" Hits Season Highs with Teens and Kids

ABC's "Castle" Leads the 10pm Hour with 2nd-Most-Watched Encore Telecast Ever

Monday Night (8:00-11:00 p.m. � 12.2 million and 1.9/6 in AD18-49):

With Disney night on "DWTS" and a repeat "Castle," ABC was the most-watched TV network on Monday by 2.4 million viewers over runner-up NBC (12.2 million vs. 9.8 million), winning each half-hour of the evening. The Net took 2nd in Adults 18-49 (1.9/6), beating CBS by 12% (1.7/5) and Fox's all-original drama lineup by 36% (1.4/4).

· "DWTS" was the night's most-watched TV program overall and the No. 2 TV show in Adults 18-49, behind only NBC's "The Voice." ABC's encore "Castle" was Monday's most-watched scripted series.

"Dancing with the Stars" (8:00-10:00 p.m. � 14.2 million and 2.3/7 in AD18-49):

From 8:00-10:00 p.m., ABC's "Dancing with the Stars" finished as Monday's most-watched TV series for the 5th week in a row, topping NBC's "The Voice" in head-to-head competition by a best-of-season 2.5 million viewers (14.2 million vs. 11.7 million). "Dancing" also posted its most competitive finish this season with "The Voice" in Adults 18-49, pulling within one rating point (2.3/7 vs. 3.3/10). In fact, "Dancing" took 2nd in the 2-hour time period over CBS and Fox across all key Adults (AD18-34/AD18-49/AD25-54) and Teens 12-17, while beating "The Voice" in Kids 2-11 for the broadcast lead. "DWTS" was the No. 1 most social broadcast series on Monday night with 129,774 tweets.

· On a night celebrating the music of Disney's animated movies, "DWTS" was up week to week by 5% in Adults 18-49 to tie its 2nd-highest rating this season, while earning new season highs with Teen 12-17 and Kids 2-11. In addition, the show was up over the same night last year (13.4 million and 2.2/6 on 4/14/13) in Total Viewers (+6%) and Adults 18-49 (+5%), marking its 3rd straight week of year-to-year growth on both measures.

"Castle" (10:00-11:00 p.m. � 8.1 million and 1.2/4 in AD18-49):

During the 10 o'clock hour, ABC's repeat "Castle" was the most-watched TV show (8.1 million), outdrawing replays of NBC's "Blacklist" by 2.0 million viewers (6.1 million) and CBS' "Person of Interest" by 3.4 million viewers (4.7 million). The 6th-season ABC drama delivered its 2nd-most-watched encore ever, behind only the prior week.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 4/14/14. Nielsen Social, total tweets, as dated.





  [april 2014]  
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· BLACKLIST, THE (NBC)
· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· PERSON OF INTEREST (CBS)
· VOICE, THE (NBC)











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