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[04/16/14 - 08:32 AM]
ABC's "Marvel's Agents of S.H.I.E.L.D." Is Up and Virtually Ties "NCIS: Los Angeles" for #1 in Adults 18-49 at 9pm
ABC spins the numbers for Tuesday, April 15.

[via press release from ABC]

ABC's "SHIELD" Is Up and Virtually Ties "NCIS: LA" for #1 in Adults 18-49 at 9pm/"Celebrity Wife Swap" Opens at 7-Week Highs for ABC in the Time Period

"Marvel's Agents of S.H.I.E.L.D. (9-10pm - 5.1 million and 2.0/6 in AD18-49):

Shifting to 9pm for one week, ABC's Marvel's Agents of S.H.I.E.L.D. doubled its lead-in (+100% over an encore of the prior week's episode), surging 18% over its week-ago Fast Affiliate Adult 18-49 rating (2.0/6 vs. 1.7/6) and up 5% over its National rating (1.9/6). The show equaled a 5-week high in Adults 18-49 - since 3/11/14. Please Note: Each of its last 2 telecasts of the show have gone up 2-tenths of a rating point from the Fast Affiliate to the L+SD National ratings, and, so far this season, originals have gone up 14 times from the morning to the afternoon - rising 2-tenths 3 times now and going up 1-tenth 11 times. In the hour, the ABC freshman drama ran neck-and-neck with CBS' veteran NCIS: LA for #1 in Adults 18-49 (2.0/6 vs. 2.1/6), while beating NBC's comedies by 18% (1.7/5 - About a Boy/Growing Up Fisher) and Fox's comedies by 82% (1.1/3 - New Girl/The Mindy Project).

· S.H.I.E.L.D. won its hour with Adults 18-34 and ranked as Tuesday's #1 TV show with key Men (M18-34/M18-49). In fact season to date, ABC's S.H.I.E.L.D. is Tuesday's #1 TV program with Men 18-34 and Men 18-49.

· S.H.I.E.L.D. posted ABC's highest Adult 18-49 rating in the slot with scripted programming since season-premiere Tuesday in September - since 9/24/13.

Celebrity Wife Swap (10-11pm - 3.1 million and 1.0/3 in AD18-49):

During the 10 o'clock hour against original dramas on CBS (Person of Interest) and NBC (Chicago Fire), Celebrity Wife Swap opened with 7-week highs in the time period for ABC in Total Viewers (3.1 million) and Adults 18-49 (1.0/3) - since 2/25/14.

Quick Take for Tuesday, April 15, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC's Repeat "S.H.I.E.L.D." Outdraws Fox's Original "Glee" by 32% at 8pm

Shifting to 9pm, "S.H.I.E.L.D." is Up in Adults 18-49 to Equal a 5-Week High

"Celebrity Wife Swap" Opens at 7-Week Highs for ABC in Tuesday's 10pm Hour

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:00 p.m. - 3.3 million and 1.0/3 in AD18-49):

During the 8 o'clock hour, a repeat of ABC's "Marvel's Agents of S.H.I.E.L.D." drew 32% more viewers than Fox's original "Glee" (3.3 million vs. 2.5 million) and tied in Adults 18-49 (1.0/3).

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 5.1 million and 2.0/6 in AD18-49):

Shifting to 9:00 p.m. for one week, ABC's "Marvel's Agents of S.H.I.E.L.D." doubled its lead-in (+100% over an encore of the prior week's episode), surging 18% over its week-ago Fast Affiliate Adult 18-49 rating (2.0/6 vs. 1.7/6) and up 5% over its National rating (1.9/6). The show equaled a 5-week high in Adults 18-49 - since 3/11/14. Please Note: Each of its last 2 telecasts have gone up 2-tenths of a rating point from the Fast Affiliate to the L+SD National ratings, and, so far this season originals have gone up 14 times from the morning to the afternoon - rising 2-tenths 3 times now and going up 1-tenth 11 times. In the 9 o'clock hour, the ABC freshman drama ran neck-and-neck with CBS' veteran "NCIS: LA" for No. 1 in Adults 18-49 (2.0/6 vs. 2.1/6), while beating NBC's comedies by 18% (1.7/5 - "About a Boy"/"Growing Up Fisher") and Fox's comedies by 82% (1.1/3 - "New Girl"/"The Mindy Project").

· "S.H.I.E.L.D." won its hour with Adults 18-34 and ranked as Tuesday's top-rated show with key Men (M18-34/M18-49). In fact season to date, ABC's "S.H.I.E.L.D." is Tuesday's No. 1 TV program with Men 18-34 and Men 18-49.

· "S.H.I.E.L.D." posted ABC's highest Adult 18-49 rating in the slot with scripted programming since season-premiere Tuesday in September - since 9/24/13.

"Celebrity Wife Swap" (10:00-11:00 p.m. - 3.1 million and 1.0/3 in AD18-49):

During the 10 o'clock hour against original dramas on CBS ("Person of Interest") and NBC ("Chicago Fire"), "Celebrity Wife Swap" opened with 7-week highs in the time period for ABC in Total Viewers (3.1 million) and Adults 18-49 (1.0/3) - since 2/25/14.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 04/15/14.





  [april 2014]  
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· ABOUT A BOY (NBC)
· CHICAGO FIRE (NBC)
· GROWING UP FISHER (NBC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MINDY PROJECT, THE (FOX)
· NCIS: LOS ANGELES (CBS)
· NEW GIRL (FOX)
· PERSON OF INTEREST (CBS)
· WIFE SWAP (ABC)









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