Across the third week of April, Adult Swim once again ranked #1 in Prime Time among adults 18-34. Adult Swim's Total Day delivery average also ranked #1 among adults 18-24, 18-34 & 18-49 and men 18-24, 18-34, & 18-49 on basic cable for the week.
Adult Swim's original animated series Rick and Morty (Monday, 10:30 p.m.) grew its average delivery of adults 18-34 & 18-49 and all targeted men vs. the same time period last year, ranging between 1% and 12%. Family Guy (10 p.m.) also ranked #1 in its time period among adults 18-24, posting year-over-year double-digit delivery gains of all targeted adults/men 18-34, 18-49 & 18-24, ranging between 17% and 50%.
On Saturday night, Naruto (12:30 a.m.) was #1 in its time period among adult 18-24 and men 18-24. One Piece (1 a.m.), Blue Exorcist (1:30 a.m.), and Black Lagoon (2 a.m.) each ranked #1 in their respective time periods among adults 18-24 & 18-34 and men 18-24. Blue Exorcist grew year-over-year among adults 18-34 & 18-49 and men 18-34 & 18-49, while Black Lagoon was up among all targeted adults and men 18-34 & 18-49.
Adult Swim programming - including Family Guy, American Dad, Robot Chicken, Rick and Morty and The Boondocks - accounted for 31 of the top 50 telecasts on basic cable for the week with adults 18-34 and men 18-34, both more than any other network.
The NBA Playoffs on TNT tipped off Sunday, April 20, with three strong telecasts - Dallas vs. San Antonio at 1 p.m. (ET), Chicago vs. Washington at 7 p.m. (ET) and Portland at Houston at 9:30 p.m. (ET) - averaging 3.9 million total viewers, a +3% increase over the comparable coverage last year.
Leading the pack, TNT's coverage of the Portland Trail Blazers against the Houston Rockets delivered 4.1 million total viewers to rank as the most-watched sports program across cable television for the week. It also ranked as basic cable's #1 program for the week in delivery of adults 18-49 (2.4 million) and as the top sports telecast for the week among adults 18-34 (1.3 million) and adults 25-54 (2.1 million).
TNT's hit drama Dallas scored double-digit growth across the board in Live + 3 delivery for last Monday's spring finale. The show garnered more than 3.0 million viewers in Live + 3, a +16% increase over the prior week. In key demos, the show drew 1.4 million adults 25-54 (+25% vs. the prior week) and more than 1.1 million adults 18-49 (+27%). Dallas will kick off the second half of its third season in August.
Across the third week of April 2014, Cartoon Network scored as television's #1 network for Total Day and Early Prime (6-8 p.m.) delivery of boys 6-11 & 9-14. Compared to the same time period last year, Total Day delivery grew among all targeted kid demos: kids 2-11 increased by 8%, kids 6-11 by 19%, kids 9-14 by 17%. Early Prime also increased vs. last year's time period among kids 2-11 by 2% and kids 6-11 by 5%.
On Monday night (6-8 p.m.), Cartoon Network ranked as the #1 television network among all targeted kids and boys, earning double-digit gains across all demos vs. last year, ranging between 17% and 40%. The new episode premiere of Regular Show (6:30 p.m.) was the #1 telecast of the week among kids 6-11 & 9-14 and all boy demos, and #1 for the day among all targeted kids and boys. The original animated series premiere of Clarence (7 p.m.) also ranked #1 in its time period among all kids/boys 2-11, 6-11 & 9-14. Both telecasts increased average delivery by double and triple digits across targeted demos, ranging between 25% and 112% vs. the same time period last year.
Cartoon Network also was the #1 television network vs. all broadcast & cable TV among kids 6-11 & 9-14 plus all targeted boys on Wednesday Night (6-8 p.m.). Average delivery in Early Prime increased by double digits among all kids/boys 2-11, 6-11 & 9-14 vs. last year, ranging between 23% and 60%. New episode premieres of The Tom & Jerry Show (5:30 p.m.) and Teen Titans Go! (6 p.m.) ranked #1 in their respective time periods among boys 6-11 & 9-14. Similarly, the new episode of Ninjago (7 p.m.) scored as the #1 telecast of the day among kids 6-11 & 9-14 and all targeted boys, while another new episode at 6:30 p.m. ranked #1 in its time period among kids 9-14 and boys 6-11 & 9-14. Overall, all Wednesday night new episode premieres grew by mostly double digits among all kids/boys 2-11, 6-11 & 9-14 vs. the same time period last year.
On Tuesday night (6-8 p.m.), Cartoon Network was the #1 television destination vs. all TV among boys 6-11 & 9-14, with average delivery of all targeted demos growing between 9% and 38% vs. the same time period last year. Cartoon Network also was the #1 television network vs. all TV among boys 6-11 & 9-14 on Friday Night (6-8 p.m.) and #1 among all key boys on Saturday Night (6-8 p.m.).
New episode premieres of Pokémon The Series XY (8:30 a.m.) and Ben 10: Omniverse (9 a.m.) ranked #1 in their respective time periods among boys 9-14. Legends of Chima (9:30 a.m.) also grew delivery of kids 9-14 and boys 9-14 vs. the same time period last year.
Two of TBS's unscripted series garnered solid audiences last week. Wednesday's telecast of Deal With It saw growth across the board, with more than 1.4 million viewers in Live + 3 delivery (+7% vs. the prior week); 894,000 adults 18-49 (+11%) and 518,000 adults 18-34 (+18%). And Monday's premiere episode of Bam's Bad Ass Game Show averaged 1.2 million viewers in Live + 3 delivery, with 719,000 adults 18-49 and 444,000 adults 18-34.
TBS's Sunday night presentation of Tyler Perry's: Medea's Big Happy Family at 8 p.m. drew 2.1 million viewers and ranked as basic cable's #1 movie telecast for the week among adults 18-49, with 1.0 million in the demo.
TBS's ratings juggernaut The Big Bang Theory accounted for 19 of basic cable's Top 20 off-net sitcom telecasts among total viewers last week, as well as 17 of the Top 20 among adults 18-49.
truTV's hit series Impractical Jokers drew 1.1 million viewers in Live + Same Day delivery for last Thursday's episode, a +3% boost over the prior week's episode. The episode also ranked as one of cable's Top 5 entertainment programs in its timeslot with adults 18-49 (707,000) and grew its delivery of men 18-49 by +5% over the prior week.