Cartoon Network's "ADVENTURE TIME" Seals Monday Night Wins
Original Animated Series ADVENTURE TIME Season 6 Premiere
Leads Network to #1 Ranking Monday Night Among All Kids/Boys 2-11, 6-11 & 9-14
Season Premiere Scores Network's #1 Telecast 2014 To Date Among All Kids/Boys 2-11, 9-14
Building further ratings momentum following the successful original series premiere of Clarence (April 14, 7 p.m.), Cartoon Network's veteran original series Adventure Time returned with its Season 6 premiere on Monday, April 21, at 6 p.m., leading the network to the #1 ranking among all broadcast and cable networks Monday night (6-8 p.m.) for delivery of kids & boys 2-11, 6-11 & 9-14, according to preliminary data from Nielsen Media Research. In addition to outperforming all key kids competition by double, triple and quadruple digits as well as last year's time period, the Adventure Time premiere also scored the most-watched telecast to date in 2014 among kids 2-11 & 9-14 and boys 2-11 & 9-14. Overall, the Cartoon Network Studios production attracted nearly 3.5 million viewers 2+, representing a 153% increase vs. last year's time period.
Anchoring Cartoon Network's award-winning line-up of original animated comedies (Mondays, 6-8 p.m.), the Adventure Time Season 6 premiere grew by double and triple digits - from 41% to 164% - across all targeted kids and boys demos vs. key benchmarks, including lead-in, the prior week, the previous week and the same time period last year. It also landed as the #1 telecast of the day among all kids 2-11, 6-11 & 9-14 and all targeted boy demos. Similarly to the network overall, Adventure Time beat the kids competition by double, triple and quadruple digits across all demos, ranging between 61% and 2033%.
Cartoon Network's Emmy-winning Monday night line-up of original animated series from Cartoon Network Studios consists of Adventure Time (6 p.m.), Regular Show (6:30 p.m.), Clarence (7 p.m.) and Uncle Grandpa (7:30 p.m.), all of which ranked #1 in their time periods among targeted kids and boy demos.
Highlights of Adventure Time's Season 6 premiere performance and Cartoon Network's Monday night performance (6-8 p.m.), compared to the same 2013 time period, include the following:
· Kids 2-11 delivery (1,420,000) increased by 120%, and ratings (3.6) by 125%
· Kids 6-11 delivery (1,037,000) increased by 107%, and ratings (4.4) by 110%
· Kids 9-14 delivery (1,041,000) increased by 146%, and ratings (4.3) also by 139%
· Boys 2-11 delivery (1,025,000) increased by 131%, and ratings (5.1) also by 132%
· Boys 6-11 delivery (794,000) increased by 131%, and ratings (6.5) by 124%
· Boy 9-14 delivery (787,000) increased by 164%, and ratings (6.4) by 156%
Monday Night (6-8 p.m.)
· Kids 2-11 delivery (1,230,000) increased by 53%, and ratings (3.1) by 55%
· Kids 6-11 delivery (917,000) increased by 56%, and ratings (3.9) also by 56%
· Kids 9-14 delivery (780,000) increased by 55%, and ratings (3.2) also by 52%
· Boys 2-11 delivery (911,000) increased by 61%, and ratings (4.5) also by 61%
· Boys 6-11 delivery (704,000) increased by 61%, and ratings (5.8) also by 61%
· Boy 9-14 delivery (596,000) increased by 62%, and ratings (4.8) by 60%
Cartoon Network's Monday Night line-up (6-8 p.m.) of Emmy award-winning original animated comedies regularly ranks #1 among all television networks for delivery of targeted boys 2-11, 6-11 & 9-14.
Adventure Time introduces viewers to unlikely heroes Finn and Jake, buddies who traverse the mystical Land of Ooo and encounter its colorful inhabitants. The best of friends, our heroes always find themselves in the middle of heart-pounding escapades. Finn, a silly kid with an awesome hat and Jake, a brassy dog with a big kind heart, depend on each other through thick and thin. From the mind of first-time series creator Pendleton Ward and Cartoon Network Studios, Ooo is a land built for adventure.
In one week over 14 million fans tune into Adventure Time, Cartoon Network's Emmy(R) award-winning original animated series. Adventure Time has received numerous entertainment award citations over the years including the prestigious BAFTA (British Academy of Film and Television Arts) Awards and last year was nominated for its fourth Primetime Emmy(R) Award for Outstanding Short-format Animated Program as well as a 2013 Critics' Choice Television Award for Best Animated Series. "Thank You" a film by the Adventure Time team and Cartoon Network Studios was accepted into the 2013 Sundance Film Festival Shorts Film Program. Adventure Time, has grown in retail with its own apparel and accessories line, toys and games, comic books, interactive, home-video and even toys in McDonald's Happy Meals. Adventure Time amazed millions last fall when the shows stars, Finn and Jake took their place among the legends, flying down the storied route of the 87th Annual Macy's Thanksgiving Day Parade.
Cartoon Network (CartoonNetwork.com) is regularly the #1 U.S. television network in prime among boys 6-11 & 9-14. Currently seen in 97 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and the Move It Movement.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
RATING PERIOD: 4/21/14 vs. 4/22/13
SOURCE: Nielsen Media Research based Live+ SD data.
NOTES: All ratings based on Total U.S. Television Universe of 115 million homes.