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[04/25/14 - 08:44 AM]
Hour-Long "Parks and Recreation" Season Finale Grows Versus the Prior Week by 11% in Adults 18-49 and 13% in Total Viewers
NBC spins the numbers for Thursday, April 24.
[via press release from NBC]

Thursday Primetime Results:

· "Parks and Recreation" (1.0/3 in 18-49, 2.7 million viewers overall from 8-9 p.m. ET) grew versus the prior week by +11% in adults 18-49 (to a 1.0 rating from a 0.9) and +13% in total viewers (2.713 million vs. 2.395 million). The hour-long "Parks" season finale matched the show's top 18-49 rating since April 3 and is currently reporting "Parks'" biggest overall audience since April 20, pending updates. Note that the year-ago "Parks" finale aired at 9:31 with a lead-in from a special hour-long "Office," which was the third-to-last episode of that series. L+7 Time-Shifting: The April 3 "Parks and Recreation" grew in L+7 by 49% or 0.51 of a rating point in 18-49 (to a 1.55 from a 1.04) and by 889,000 viewers overall (3.3 million vs. 2.4 million).

· "Saturday Night Live Presents SNL Shorts" (1.0/3 in 18-49, 2.5 million viewers overall from 9-11 p.m. ET) ranked #2 in the time period among the Big 4 networks in men 18-34. For its second hour from 10-11, "SNL Shorts" tied for #1 among ABC, CBS and NBC in the men 18-34 demo.

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.0/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· PARKS & RECREATION (NBC)
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