[04/29/14 - 03:20 PM]
TLC Delivers Again with Best April Prime Performance in a Decade Among W25-54, P2+, and HH
TLC spins the numbers for the month of April.

[via press release from TLC]


(New York, NY) - On the heels of achieving its best 1Q performance in a decade, TLC continues its hot streak as it garners its best April Prime performance in a decade among W25-54, P2+, and HH. April also concludes as TLC's 3rd best April Prime delivery performance ever among W25-54. Additionally, the network posted double-digit rating gains vs. year ago in ratings among W25-54/18-49, P2+, and HH.

Fueled by hit series including THE LITTLE COUPLE, 19 KIDS AND COUNTING, and LONG ISLAND MEDIUM, TLC came in as the #5 ad-supported cable network in delivery among W25-54, and ranked among the top 10 ad-supported cable networks in delivery on five nights of the week among W25-54/18-49 (Tuesday, Thursday through Sunday).

Tuesday nights propelled TLC to the #1 female ad-supported cable network and the #2 ad-supported cable network in delivery among W25-54. On Friday night, TLC was the #5 ad-supported cable network in delivery among W18-34, while Sunday night secured TLC a top 5 ad-supported cable network rank with W25-54 and W18-49.

In 2014 to-date, TLC ranks as the #4 Primetime ad-supported cable network in delivery with W18-49 and #5 with W25-54.

Source: Nielsen, April 2014 (3/31/14-4/27/14); April 2013 (4/1/13-4/28/13). Prime = 8-11pm. Best April = HH, P2+ delivery and W25-54 based on delivery and rating. P2+ based on (000s). Net Rank based on time period (000s). Female Net = Audience Comp 60% or greater with W2+, M-Su 8-11pm; Based on P2+. L+SD, Cov Rtg/(000s).

About TLC

TLC is a global brand that celebrates extraordinary people and relatable life moments through innovative nonfiction programming. A top 10 cable network in key female demos, TLC has built successful consumer brands around series including Cake Boss, and has transformed Fridays into "BrideDay" with a lineup of wedding-themed programming anchored by the Say Yes to The Dress franchise. In 2013, TLC had 32 series averaging 1 million P2+ viewers or more, including seven series that averaged 2 million P2+ viewers or more, the most ever in a year: Here Comes Honey Boo Boo, Sister Wives, Long Island Medium, The Little Couple, Who Do You Think You Are?, Breaking Amish: Brave New World, and Breaking Amish: LA.

TLC is available in nearly 99 million homes in the US and 329 million households in 167 markets internationally. A destination online, TLC.com offers in-depth fan sites, exclusive video content, and original editorial covering style, home, food, and more. Fans can also interact with TLC via On Demand services, on mobile platforms, and through social media such as Facebook or @TLC on Twitter. TLC is part of Discovery Communications (NASDAQ: DISCA,DISCB, DISCK), the world's number one nonfiction media company reaching more than two billion cumulative subscribers in 224 countries and territories.

  [april 2014]  


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