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[05/03/14 - 09:05 AM]
"Grimm" Is Up 17% Versus Last Week in Adults 18-49 and 5% in Total Viewers
NBC spins the numbers for Friday, May 2.
[via press release from NBC]

Friday Primetime Results (Note that NBC carried NBA Playoff basketball in the Portland market):

· "Grimm" (1.4/5 in 18-49, 5.2 million viewers overall from 9-10:01 p.m. ET) is currently up +17% versus last week in adults 18-49 (with a 1,4 rating vs. a 1.2) and up +5% in total viewers (5.198 million vs. 4.929 million), pending updates. "Grimm" is currently delivering its highest 18-49 rating since April 4 and its biggest overall audience since March 21. Pending updates, "Grimm" is the #1 scripted program in the hour on CBS, NBC or Fox in adults, men and women 18-34 and adults, men and women 18-49. L+7 Time-Shifting: "Grimm" originals are growing this season by +82% in 18-49 rating when going from the show's L+SD results to L+7 (to a 2.60 from a 1.43) and increasing by 2.9 million persons in total viewers (8.3 million vs. 5.4 million).

· "Hannibal" (1.1/4 in 18-49, 2.8 million viewers overall from 10:01-11 p.m. ET) is currently delivering its highest 18-49 rating since its season premiere on Feb. 28, which also earned a 1.1, and is currently up +22% week to week (with a 1.1 rating vs. a 0.9), pending updates. In adults 25-54, it's the top "Hannibal" (1.2 rating) since March 28. In the time period, "Hannibal" is currently #1 among ABC, CBS and NBC in men 18-34 (with a 0.7 rating), pending updates. L+7 Time-Shifting: "Hannibal" originals are growing this season by +71% in adults 18-49 when going from the show's L+SD results to L+7 (to a 1.49 from a 0.87) and increasing by 1.3 million persons in total viewers (3.9 million vs. 2.6 million).

· "Dateline NBC" (1.2/5 in 18-49, 6.4 million viewers overall from 8-9 p.m. ET) is currently matching the show's highest results in adults 18-49 and adults 25-54 (1.7 rating) since March 28 (1.5 in 18-49, 2.0 in 25-54 for an 8-10:01 telecast), pending updates. "Dateline" is currently +up 9% in adults 18-49 versus last week's 1.1 in 18-49, up +6% in adults 25-54 (1.7 vs. 1.6) and up +12% in total viewers (6.418 million vs. 5.714 million).

In Late-Night Metered Markets Friday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.1/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households with an encore) trailed CBS's first-run "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [may 2014]  
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· DATELINE NBC (NBC)
· GRIMM (NBC)
· HANNIBAL (NBC)




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