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[05/14/14 - 08:30 AM]
ABC's Tuesday Finales Finish Up in Adults 18-49
ABC spins the numbers for Tuesday, May 13.

[via press release from ABC]

ABC's Tuesday Finales Finish Up in Adults 18-49

Marvel's Agents of S.H.I.E.L.D. (8-9pm - 5.2 million and 1.9/6 in AD18-49):

During the 8 o'clock hour opposite season finale competition, ABC's first season finale of Marvel's Agents of S.H.I.E.L.D. was up 6% from its week-ago Fast Affiliate Adult 18-49 rating (1.9/6 vs. 1.8/6 Fast Affiliate on 5/6/14, which rose 1-tenth in the Nationals). Please Note: S.H.I.E.L.D. regularly increases from the preliminary Fast Affiliate numbers to the L+SD National ratings, rising between 1-2-tenths in Adults 18-49.

· Against the season finale of CBS' NCIS, NBC's The Voice and Fox's Glee finale, S.H.I.E.L.D. ranked #2 in its hour across all key Men (M18-34/M18-49/M25-54), while finishing as the #1 scripted series in its slot with Men 18-34 on all 22 original airings in its first season. On average during its freshman season, the new ABC drama was Tuesday's #1 TV show this season with key Men (M18-34/M18-49).

· S.H.I.E.L.D. improved its time period by 73% in Adults 18-49 year to year, surging over the same night last year with original programming.

The Goldbergs (9-9:30pm - 4.1 million and 1.4/4 in AD18-49):

During the 9pm half-hour, ABC's freshman season finale of The Goldbergs was up 8% week to week in Adults 18-49 to equal its 2nd-highest rating since the beginning of April - since 4/1/14. The ABC comedy also increased over the prior week in Adults 18-34 (+11%) and Women 18-49 (+23%).

Trophy Wife (9:30-10pm - 2.8 million and 0.9/3 in AD18-49):

During the 9:30pm half-hour, ABC's Trophy Wife finale was up week to week by 12% in Total Viewers and by 29% in Adults 18-49.

Celebrity Wife Swap (10-11pm - 2.8 million and 0.9/3 in AD18-49):

At 10pm, Celebrity Wife Swap held steady week to week in Adults 18-49 and was up for the 2nd consecutive week with Women 18-49 (+8%) to tie a season high.

Quick Take for Tuesday, May 13, 2014 (Fast Affiliate Live + Same Day Ratings)

"S.H.I.E.L.D." Finale is Up in Adults 18-49 and Boosts its Hour by 73% Year to Year

ABC's Freshman Season Finale of "The Goldbergs" Gains 8% in Adults 18-49

ABC's "Trophy Wife" Finale is Up by Double Digits in Viewers and Young Adults

"Celebrity Wife Swap" is Up for the 2nd Week in Women 18-49 to Tie a Season High

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:00 p.m. - 5.2 million and 1.9/6 in AD18-49):

During the 8 o'clock hour opposite season finale competition, ABC's first season finale of "Marvel's Agents of S.H.I.E.L.D." was up 6% from its week-ago Fast Affiliate Adult 18-49 rating (1.9/6 vs. 1.8/6 Fast Affiliate on 5/6/14, which rose 1-tenth in the Nationals). Please Note: S.H.I.E.L.D. regularly increases from the preliminary Fast Affiliate numbers to the L+SD National ratings, rising between 1-2-tenths in Adults 18-49.

· Against the season finale of CBS' "NCIS," NBC's "The Voice" and Fox's "Glee" finale, "S.H.I.E.L.D." ranked No. 2 in its hour across all key Men (M18-34/M18-49/M25-54), while finishing as the No. 1 scripted series in its slot with Men 18-34 (tie) on all 22 original airings in its first season. On average during its freshman season, the new ABC drama was Tuesday's No. 1 TV show with key Men (M18-34/M18-49).

· "S.H.I.E.L.D." improved its time period by 73% in Adults 18-49 year to year, surging over the same night last year with original programming (1.1/4 for "Wipeout" on 5/14/13).

"The Goldbergs" (9:00-9:30 p.m. - 4.1 million and 1.4/4 in AD18-49):

During the 9:00 p.m. half-hour, ABC's freshman season finale of "The Goldbergs" was up 8% week to week in Adults 18-49 to equal its 2nd-highest rating since the beginning of April - since 4/1/14. The ABC comedy also increased over the prior week in Adults 18-34 (+11%) and Women 18-49 (+23%).

· On the night, ABC's freshman finale of "The Goldbergs" essentially tied NBC's freshman finale of "About a Boy" (9:30-10:00 p.m.) in Adults 18-49 (1.4/4 vs. 1.5/4 - pacing within 1-tenth and tied in share). In fact in the Live + 7 Day ratings, "The Goldbergs" will move well ahead of "About a Boy," as the ABC comedy gets a much bigger average increase this season from its Live + Same Day number than the NBC comedy (+0.9 rating or 53% vs. +0.5 rating or 25%).

"Trophy Wife" (9:30-10:00 p.m. - 2.8 million and 0.9/3 in AD18-49):

During the 9:30 p.m. half-hour, ABC's "Trophy Wife" finale was up week to week by 12% in Total Viewers and by 29% in Adults 18-49.

"Celebrity Wife Swap" (10:00-11:00 p.m. - 2.8 million and 0.9/3 in AD18-49):

At 10:00 p.m., "Celebrity Wife Swap" held steady week to week in Adults 18-49 and was up for the 2nd consecutive week with Women 18-49 (+8%) to tie a season high.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 05/13/14.





  [may 2014]  
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M
T
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F
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· GLEE (FOX)
· GOLDBERGS, THE (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· NCIS (CBS)
· TROPHY WIFE (ABC)
· VOICE, THE (NBC)
· WIFE SWAP (ABC)





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