truTV's "The Carbonaro Effect(TM)" Grows +40% among Young Adults
Comic Magician Michael Carbonaro Stars in Hit Show
Airing Thursdays at 10 p.m. (ET/PT)
truTV's brand new series The Carbonaro Effect, starring Michael Carbonaro, scored tremendous demo growth in its second week. Last night's episode garnered 458,000 adults 18-34, a +40% jump over last week's premiere telecast. It also scored 699,000 adults 18-49, an increase of +11% over the premiere. In addition, The Carbonaro Effect ranked as one of basic cable's Top 5 programs in the 10 p.m. half hour among adults 18-34.
In total, last night's episode of The Carbonaro Effect drew 1,130,000 viewers in Live + Same Day delivery, with a remarkably young median age of 30, four years younger than the premiere episode's final median age.
The Carbonaro Effect - Thursdays at 10 p.m. (ET/PT)
truTV's new series The Carbonaro Effect stars Michael Carbonaro, a magician by trade but a trickster at heart. In each episode of this hidden-camera series, Michael amazes and amuses ordinary unsuspecting people in various locations and situations. Posing as an ordinary bartender or a seemingly unremarkable salesman, he astonishes unknowing citizens by turning a tuft of hair into a puppy or pouring 12 pints of beer from an ordinary bottle. Whether they are alone or with their friends, everyone is left stunned and delighted, even though they have no idea what just hit them. Real people. No camera tricks. Just The Carbonaro Effect.
Actor, magician, comedian and improv artist Michael Carbonaro is a familiar face to television viewers thanks to his appearances on The Tonight Show with Jay Leno. He has also played roles on Happily Divorced, The Newsroom, 30 Rock, Wizards of Waverly Place, CSI: Miami and Law & Order: Special Victims Unit. He is an OutFest Best Actor Award winner, as well as a two-time nominee for an Academy of Magical Arts Magician of the Year award. Michael hosts and performs shows of comedy, magic and other bizarre acts at a variety of clubs worldwide, including NYC's Joe's Pub and Hollywood's Magic Castle.
The Carbonaro Effect is produced for truTV by Fields Entertainment and 11 Television, with Simon Fields, Kevin Healey & Michael Carbonaro serving as executive producers.
truTV takes viewers on a fun ride that surprises and entertains. It delivers a dynamic mix of action, comedy and competition, featuring engaging characters and compelling new worlds that pull you in and leave you wanting more. Currently seen in 92 million U.S. households, truTV features such popular original series as Impractical Jokers, The Carbonaro Effect, Hardcore Pawn, Lizard Lick Towing, Killer Karaoke and South Beach Tow, as well as the upcoming series Motor City Masters and Friends of the People. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.