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[05/27/14 - 08:33 AM]
ABC Is the Most-Watched Net on Memorial Day with Its 7th Straight Monday Win
ABC spins the numbers for Monday, May 26.

[via press release from ABC]

ABC Is the Most-Watched Net on Memorial Day with Its 7th Straight Monday Win

ABC Monday Prime (8-11pm - 5.3 million and 1.3/4 in AD18-49): With The Bachelorette and a repeat Castle, ABC was the most-watched TV network (5.3 million) on Memorial Day, winning Monday for the 7th week running. The Net also ranked #1 on the night with Adults 18-34 (tie) and across all key Women demos (W18-34/W18-49/W25-54), while finishing #2 in Adults 18-49 (1.3/4-tie).

· ABC's The Bachelorette was Monday's #1 TV show in Total Viewers, Adults 18-34 and all key Women (W18-34/W18-49/W25-54).

The Bachelorette (8-10pm - 5.7 million and 1.4/4 in AD18-49): Moving into its regular 8-10pm time period following last week's post-DWTS 90-minute premiere, The Bachelorette made ABC the most-watched TV network (5.7 million) in its 2-hour time period and tied for #1 in each hour among Adults 18-49 (1.4/4 and 1.5/4). The broad-appealing ABC unscripted series also won its slot with Adults 18-34 and key Women (W18-34/W18-49/W25-54), as well as making ABC the top-rated broadcast net with Teens 12-17.

Castle-RS (10-11pm - 4.4 million and 0.9/3 in AD18-49): During the 10pm hour, ABC's repeat Castle tied CBS' first-run 48 Hours in Adults 18-49 and led the CBS newsmagazine with Adults 18-34.

Quick Take for Monday, May 26, 2014 (Fast Affiliate Live +Same Day Ratings)

ABC is No. 1 in Total Viewers on Monday for the 7th Week in a Row

ABC's "The Bachelorette" Leads its Time Slot and is Monday's No. 1 Program In Total Viewers, Adults 18-34 and All Key Women

ABC's "Castle" Encore Ties CBS' First-Run "48 Hours" in Adults 18-49, While Leading the CBS Newsmag in Adults 18-34

ABC Monday Prime (8:00-11:00 p.m. - 5.3 million and 1.3/4 in AD18-49):

With "The Bachelorette" and a repeat "Castle," ABC was the most-watched TV network (5.3 million) on Memorial Day, winning Monday for the 7th week running. The Net also ranked No. 1 on the night with Adults 18-34 (tie) and across all key Women demos (W18-34/W18-49/W25-54), while finishing No. 2 in Adults 18-49 (1.3/4-tie).

· ABC's "The Bachelorette" was Monday's No. 1 TV series in Total Viewers, Adults 18-34 and all key Women (W18-34/W18-49/W25-54).

"The Bachelorette" (8:00-10:00 p.m. - 5.7 million and 1.4/4 in AD18-49):

Moving into its regular 8:00-10:00 p.m. slot following last week's post-"DWTS" 90-minute premiere, "The Bachelorette" made ABC the most-watched TV network (5.7 million) in its 2-hour time period and tied for No. 1 in each hour among Adults 18-49 (1.4/5 and 1.5/4, respectively). The broad-appealing ABC unscripted series also won its slot with Adults 18-34 (1.2/4) and key Women (W18-34/W18-49/W25-54), as well as making ABC the top-rated broadcast net with Teens 12-17.

"Castle-RS" (10:00-11:00 p.m. - 4.4 million and 0.9/3 in AD18-49):

During the 10:00 p.m. hour, ABC's repeat "Castle" tied CBS' first-run "48 Hours" in Adults 18-49 (0.9/3) and led the CBS newsmagazine with Adults 18-34 (0.6/2).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 5/26/14.





  [may 2014]  
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· 48 HOURS (CBS)
· BACHELORETTE, THE (ABC)
· CASTLE (ABC)





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