Propelled by its coverage of the NBA Playoffs, TNT swept the competition in monthly ratings by ranking as basic cable's #1 network in primetime delivery of total viewers, adults 18-34, adults 18-49 and adults 25-54. TNT's NBA coverage delivered 16 of basic cable's Top 25 programs for the month among total viewers and adults 18-34, 15 of the Top 25 with adults 18-49 and 14 of the Top 25 with adults 25-54. In addition to winning the month, TNT scored its fifth consecutive weekly sweep of the competition.
TNT's exclusive coverage of the 2014 NBA Western Conference Finals between the Oklahoma City Thunder and San Antonio Spurs has averaged 6,256,000 total viewers and a 3.9 U.S. HH rating through the first three games, up 30% and +26% compared with last year's Western Conference Finals between the Spurs and Memphis Grizzlies (4,799,000 total viewers; 3.1 U.S. HH rating). This year's Western Conference Finals has led the network to win the night across all of cable each night while also registering the top-rated and most-watched sports program of the day on Sunday, May 25. Additionally, TNT's Sports Emmy(R)-winning Inside the NBA is averaging 2.7 million total viewers and a 1.9 U.S. HH rating during the Western Conference Finals, up 29% and +27% over the show's playoff-to-date averages (1.5 U.S. HH rating; 2.1 million total viewers).
Through Sunday, the NBA Playoffs on TNT (42 live game telecasts) are averaging 4,420,000 total viewers, up 4% compared with an average of 4,265,000 total viewers to date last year. The corresponding 2.9 U.S. HH rating this year is up 3% over a 2.8 U.S. HH rating to date in 2013. TNT's coverage of the 2014 NBA Playoffs has propelled the network to win the night 17 times among total viewers and 21 times across key male demos (Men 18-34 & Men 18-49). Through Sunday, the network televised six of the top 10 NBA Playoff games on television this year (across cable and broadcast).
Across May 2014, Adult Swim's Total Day Delivery performance ranked #1 on basic cable among all targeted adults and male demos - adults 18-24, 18-34, & 18-49 and men 18-24, 18-34, & 18-49.
Among the network's original programming, a new episodes of the Emmy Award-winning Robot Chicken (Sunday, 11:30 p.m.) ranked #1 in its time period among adults 18-24/18-34 and men 18-24/18-34 across the month. Similarly, the Peabody Award-winning animated series The Boondocks (Monday, 10:30 p.m.) posted delivery gains among adults 18-34/18-49 and men 18-24, 18-34 & 18-49 vs. the same time period last year, ranging between 8% and 38%.
On Saturday night, animated series comprising the network's TOONAMI block, including Bleach (12 a.m.) and Blue Exorcist (2 a.m.), grew delivery of all targeted adults and men between 8% and 61%. Additional series Attack on Titan (11:30 p.m.) and Black Lagoon (2:30 a.m.) increased delivery among adults 18-34 & 18-49 and all targeted male demos across May, ranging between 3% and 24%.
Across May 2014, Cartoon Network ranked as television's #1 network for Early Prime (6-8 p.m.) delivery of boys 9-14. Compared to May last year, the network's Total Day Delivery performance grew by 3% among targeted kids 2-11.
Among its original animated programming, Cartoon Network's newest series Clarence (Monday, 7 p.m.) scored as the #1 program among all boy demos - 2-11, 6-11 & 9-14 - on Monday nights in May. Additionally, the May 5 new episode premiere of award-winning original series Adventure Time (Monday, 6 p.m.) stands as the #1 telecast of the month among boys 9-14. In fact, Adventure Time (6 p.m.), Regular Show (6:30 p.m.) and Clarence (7 p.m.) all ranked #1 in their respective time periods on all television among boys 6-11 & 9-14, each increasing ALL targeted kids and boy demo ratings & deliveries by mostly double-digits, ranging between 6% and 59%.
Cartoon Network proved the #1 television network for boys 9-14 on Monday, Tuesday, Wednesday, Thursday and Friday nights (6-8 p.m.), and the #1 television network for boys 6-11 on Monday and Thursday nights (6-8 p.m.). Wednesday night's presentation of original animated series Teen Titans Go! (6:30 p.m.) ranked as the #1 program of the day among boys 2-11 & 6-11 across the month of May, with new episodes earning 3% to 24% delivery gains across all targeted kids and boy demos. Similarly, new original animated series Steven Universe (Wednesday, 7 p.m.) ranked #1 in its time period among boys 6-11 & 9-14, charting delivery gains across kids 2-11, boys 2-11 and boys 6-11 between 3% and 11%.
Saturday Morning programming (7-11 a.m.) scored solid delivery gains among kids 2-11/6-11 and boys 2-11/6-11, ranging between 18% and 34% compared to May 2013. New episode premieres of Pokémon The Series XY (8 a.m.) ranked #1 in its time period among boys 9-14, earning double-digit delivery gains (18% - 29%) among kids 2-11/6-11 and boys 2-11/6-11 vs. the last year. Similarly, Tenkai Knights (7 a.m.) grew delivery among those same demos between 33% and 35% vs. the same time period last year.
TBS's hidden-camera game show Deal With It averaged 1.5 million viewers in Live + 3 delivery for last Wednesday's episode, including 876,000 adults 18-49 and 398,000 adults 18-34. TBS recently announced it is extending the show's second season with additional episodes to air in the fall.
The Big Bang Theory on TBS continued to rule the comedy roost in May. The show ranked as basic cable's #1 off-net sitcom among viewers, adults 18-49 and adults 18-34 for the month of May. The show also accounted for basic cable's Top 15 sitcom telecasts among total viewers, adults 18-49 and adults 18-34 for the final week of May.
truTV is getting younger, thanks to hit shows like Impractical Jokers and the new series The Carbonaro Effect. The network scored its youngest weekly median age of 2014-to-date: 38. That's three years younger than the prior week and eight years younger than the same week last year. In addition, truTV's overall primetime median age for the month of May was five years younger than May 2013.
truTV's brand new series The Carbonaro Effect, starring Michael Carbonaro, scored tremendous demo growth in its second week. Last Thursday's episode garnered 458,000 adults 18-34, a +40% jump over the prior week's premiere telecast. It also scored 699,000 adults 18-49, an increase of +11% over the premiere. In addition, The Carbonaro Effect ranked as one of basic cable's Top 5 programs in the 10 p.m. half hour among adults 18-34. In total, last week's episode of The Carbonaro Effect drew 1.1 million viewers in Live + Same Day delivery, with a remarkably young median age of 30, four years younger than the premiere episode's final median age.
Last week's installment of the hit series Impractical Jokers drew 1.2 million viewers, with the show's youngest median age ever: 28. Impractical Jokers ranked as one of basic cable's Top 3 programs in its timeslot among adults 18-34 (516,000), trailing only sister networks TBS and Adult Swim. It was also one of the Top 5 entertainment programs in the timeslot with adults 18-49 (742,000).