[06/03/14 - 08:40 AM]
"American Ninja Warrior" Grows 19% Week to Week in Adults 18-49 and by 13% in Total Viewers
NBC spins the numbers for Monday, June 2.

[via press release from NBC]

Monday Results:

· "American Ninja Warrior" (1.9/6 in adults 18-49, 5.3 million viewers overall from 10:01-11 p.m. ET) grew +19% week to week in adults 18-49 (to a 1.9 rating from a 1.6) and by +13% in total viewers (5.262 million vs. 4.653 million). The 1.9 rating in 18-49 matches the show's highest since its first season finale on July 23, 2012 (2.0), with the only other 1.9 over that span coming Jan. 13, 2014 with a special "USA vs. Japan" edition. Versus last summer's second telecast, "Ninja Warrior" is up +19% in 18-49 rating (1.9 vs. 1.6 from 8-9 p.m. on Monday, July 8, 2013).

· "American Ninja Warrior" (1.9/6) is the #1 show of the night in adults 18-49 on ABC, CBS, NBC and Fox, ahead of "24" (1.8/6), "Bachelorette" (1.7/6), "MasterChef" (1.7/6)and all other Big 4 primetime programming.

· "American Ninja Warrior" ranked #1 outright among the Big 4 for its full 9-11 p.m. ET slot in 18-49 and was also #1 outright among those nets from 9-10 -- ahead of "24" and "Bachelorette" -- and from 10-11- ahead of the season premiere of ABC's "Mistresses" and CBS's original "48 Hours Monday." For its second hour from 10-11 p.m. ET, "American Ninja Warrior" ranked #1 among ABC, CBS and NBC in all key demographics.

· An encore telecast of "Last Comic Standing" (1.3 rating, 5 share in adults 18-49, 4.3 million viewers overall from 8-9 p.m. ET) held steady or grew from half-hour to half-hour in every key measure, including gains of +8% in adults 18-49 (to a 1.3 rating from a 1.2) and +13% in adults 25-54 (1.8 vs. 1.6).

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; CBS's "Late Show with David Letterman," 2.1/5; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

  [june 2014]  

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