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[06/05/14 - 08:27 AM]
ABC's "Motive" Grows to Its Best Numbers in More Than 1-Year
ABC spins the numbers for Wednesday, June 4.

[via press release from ABC]

ABC's "Motive" Grows to Its Best Numbers in More Than 1-Year

Modern Family (9-9:30pm - 5.2 million and 1.5/5 in AD18-49): At 9pm, ABC's repeat Modern Family was up week to week (+7%) to rank as Wednesday's #1 series in Adults 18-49 (1.5/4), matching Fox's So You Think You Can Dance on the night.

The Goldbergs (9:30-10pm - 4.3 million and 1.3/4 in AD18-49): At 9:30pm, ABC's encore The Goldbergs was up week to week in Adults 18-49 (+8%) to post its best-ever repeat number (1.3/4).

Motive (10-11pm - 5.1 million and 1.0/3 in AD18-49): During the 10 o'clock hour opposite Game 1 of the Stanley Cup Finals, ABC's Motive built to season highs, growing week to week by 24% in Total Viewers (5.1 million vs. 4.1 million), by 11% in Adults 18-49 (1.0/3 vs. 0.9/3) and by 15% in in Adults 25-54 (1.5/4 vs. 1.3/3). The ABC drama was the #1 series in the hour among Adults 18-49 (tie) and Adults 25-54.

· In Total Viewers, Adults18-49 (tie) and Adults 25-54, Motive delivered its strongest numbers in more than 1 year - since 5/30/13.

Quick Take for Wednesday, June 4, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC's Encore "The Middle" Ranks as the Most-Watched TV Show at 8pm

In its New 8:30pm Slot, "The Goldbergs" Holds 100% of its Adult 18-49 Lead-in

ABC's Repeat "Modern Family" Ranks as the Night's No. 1 TV Series in Adults 18-49

In the 9:30pm Slot, "The Goldbergs" Earns its Best-Ever Repeat Adult 18-49 Rating

"Motive" Grows to its Best Numbers in More than 1 Year in Viewers and Key Adults

"The Middle-R" (8:00-8:30 p.m. - 5.0 million and 1.1/4 in AD18-49):

At 8:00 p.m., ABC's repeat "The Middle" ranked as the most-watched TV program (5.0 million), outdrawing Fox's original "So You Think You Can Dance" (4.7 million), CBS' encore "Undercover Boss" (4.7 million) and NBC's Stanley Cup coverage (4.5 million).

"The Goldbergs-R" (8:30-9:00 p.m. - 4.4 million and 1.1/4 in AD18-49):

At 8:30 p.m., ABC's encore "The Goldbergs" held 100% of its Adult 18-49 lead-in for the 2nd week in a row in its new slot out of "The Middle" (1.1/4). In addition, the ABC freshman comedy built on its lead-in by double digits with Adults 18-34 (+14%) and Teens 12-17 (+17%).

"Modern Family-R" (9:00-9:30 p.m. - 5.2 million and 1.5/5 in AD18-49):

At 9:00 p.m., ABC's repeat "Modern Family" was up week to week (+7%) to rank as Wednesday's No. 1 TV series in Adults 18-49 (1.5/5), matching Fox's "So You Think You Can Dance" on the night.

"The Goldbergs-R" (9:30-10:00 p.m. - 4.3 million and 1.3/4 in AD18-49):

In the 9:30 p.m. half-hour, the night's second encore of ABC's "The Goldbergs" was up week to week in Adults 18-49 (+8%) to post its best-ever repeat number (1.3/4).

"Motive" (10:00-11:00 p.m. - 5.1 million and 1.0/3 in AD18-49):

During the 10 o'clock hour opposite Game 1 of the Stanley Cup Finals, ABC's "Motive" built to season highs, growing week to week by 24% in Total Viewers (5.1 million vs. 4.1 million), by 11% in Adults 18-49 (1.0/3 vs. 0.9/3) and by 15% in Adults 25-54 (1.5/4 vs. 1.3/3). The ABC drama was the No. 1 series in the hour among Adults 18-49 (tie) and Adults 25-54, while winning its slot outright among key Women (W18-49/W25-54).

· In Total Viewers, Adults 18-49 (tie) and Adults 25-54, "Motive" delivered its strongest numbers in more than 1 year - since 5/30/13.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 06/04/14.





  [june 2014]  
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· GOLDBERGS, THE (ABC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· MOTIVE (USA)
· SO YOU THINK YOU CAN DANCE (FOX)
· UNDERCOVER BOSS (CBS)





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