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[06/29/14 - 08:40 AM]
Saturday's Broadcast Ratings: NBC Pulls Back in Front with "Dateline"
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (6/28/14):

NBC (3.893 million viewers, #1; adults 18-49: 0.8, #1) was the network to beat on Saturday thanks to a two-hour "Dateline Saturday Night Mystery" (4.443 million viewers, #1; adults 18-49: 0.9, #1) and an encore of "Taxi Brooklyn" (2.792 million viewers, #4; adults 18-49: 0.5, #T3).

CBS (2.862 million viewers, #2; adults 18-49: 0.5, #T2) then claimed the number two spot with repeats of "Hawaii Five-0" (2.110 million viewers, #6; adults 18-49: 0.3, #8), "48 Hours" (2.209 million viewers, #5; adults 18-49: 0.4, #T5) and "48 Hours" (4.269 million viewers, #2; adults 18-49: 0.7, #2).

Next up was FOX (2.811 million viewers, #3; adults 18-49: 0.5, #T2) and its "Baseball Night in America" (2.811 million viewers, #3; adults 18-49: 0.5, #T3) coverage.

And finally, ABC (1.799 million viewers, #4; adults 18-49: 0.3, #4) closed out the evening with originals from "Bet on Your Baby" (2.102 million viewers, #7; adults 18-49: 0.4, #T5), "The Assets" (1.420 million viewers, #9; adults 18-49: 0.2, #9) and "Nightline Prime" (1.876 million viewers, #8; adults 18-49: 0.4, #T5).

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host Melissa McCarthy and musical guest Imagine Dragons, averaged a 2.3/6 in household results in Nielsen's 56 metered markets and a 0.9/4 in adults 18-49 in the 25 markets with Local People Meters, tying it as the #1 telecast of the night on the Big 4 networks in 18-49 in the Local People Meters with "Dateline Saturday Night Mystery," ahead of all other primetime programs on those networks in 18-49.


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (6/29/13):

FOX (3.608 million viewers, #1; adults 18-49: 0.9, #1) was the most-watched network on Saturday with its coverage of "FOX Saturday Baseball" (3.608 million viewers, #2; adults 18-49: 0.9, #1).

CBS (3.204 million viewers, #2; adults 18-49: 0.6, #2) then shared the demo crown with its mix of "CSI: Crime Scene Investigation" (2.872 million viewers, #3; adults 18-49: 0.4, #T6), "Brooklyn DA" (2.629 million viewers, #4; adults 18-49: 0.5, #T3) and "48 Hours" (4.113 million viewers, #1; adults 18-49: 0.8, #2).

Next up was ABC (2.162 million viewers, #3; adults 18-49: 0.5, #3) with originals from "Zero Hour" (2.433 million viewers, #5; adults 18-49: 0.5, #T3) and "666 Park Avenue" (2.136 million viewers, #7; adults 18-49: 0.5, #T3) plus a rebroadcast of "Whodunnit?" (1.917 million viewers, #9; adults 18-49: 0.4, #T6).

And finally, repeats of "Crossing Lines" (2.055 million viewers, #8; adults 18-49: 0.3, #T9), another "Crossing Lines" (2.346 million viewers, #6; adults 18-49: 0.4, #T6) alongside the return of "Do No Harm" (1.805 million viewers, #10; adults 18-49: 0.3, #T9) on NBC (2.068 million viewers, #4; adults 18-49: 0.3, #4) closed out the evening.

In late-night metered market ratings (via NBC's press release):

·An encore telecast of "Saturday Night Live," with host Melissa McCarthy and musical guest Phoenix averaged a 2.7/7 in metered-market households), the show's top rating in metered-market households since June 9.

·In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 1.1 rating, 6 share in adults 18-49. "SNL" posted the top rating of the night among ABC, CBS, NBC and Fox in the Local People Meters, out-rating all primetime programming on those networks.

Source: Nielsen Media Research





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