American Heroes Channel (AHC) Demonstrates Five Consecutive Quarters of Prime Delivery Gains in Key Demos
American Heroes Channel (AHC) wrapped up the second quarter of 2014 celebrating its fifth consecutive quarter of Prime delivery gains among key demos, including P2+, HH and P25-54, boosted by the premiere of the AHC FILMS documentary film CHOSIN, as well as continuing premieres of AHC's launch series, AGAINST THE ODDS.
The newly renamed network has also demonstrated 16 consecutive months of year-over-year Total Day (Mon-Sun 6a-6a) delivery gains among P2+ and HH, and eight consecutive months of year-over-year Prime delivery gains among P2+ and HH.
AHC continues to post strong double digit gains year-over-year in Prime, as well as versus June 2013 in key demos (see chart below). The network experienced its best June ever in Prime delivery among P2+ (230k) and HH (192k). The premiere of the AHC's original special, HITLER'S JURASSIC ZOO (Monday, June 2), made the network's list of the top three original premieres ever for Prime delivery among P2+ (470k), HH (392k) and P25-54 (205k).
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2Q '14 vs. 2Q '13: Primetime Delivery
HH +16% (178k vs. 153k)
P2+ +16% (215k vs. 185k)
P25-54 +9% (72k vs. 66k)
2Q '14 vs. 2Q '13: Total Day Delivery
HH +24% (128k vs. 103k)
P2+ +25% (147k vs. 118k)
P25-54 +22% (60k vs. 49k)
June '14 vs. June '13: Primetime Delivery
HH +16% (192k vs. 165k)
P2+ +14% (230k vs. 201k)
P25-54 +10% (78k vs. 71k)
June '14 vs. June '13: Total Day Delivery
HH +21% (136k vs. 112k)
P2+ +22% (156k vs. 128k)
P25-54 +22% (62k vs. 51k)
YTD 2014 vs. 2013: Primetime Delivery
HH +18% (186k vs. 157k)
P2+ +22% (231k vs. 190k)
P25-54 +15% (77k vs. 67k)
YTD 2014 vs. 2013: Total Day Delivery
HH +24% (131k vs. 106k)
P2+ +26% (153k vs. 121k)
P25-54 +22% (61k vs. 50k)
Source: Nielsen, NHI Calendar, 12/27/04-06/29/14, L+SD, Time Period Averages, Prime (M-Su 8p-11p), Total Day (M-Su 6a-6a).