[07/09/14 - 08:57 AM]
NBC Wins Tuesday Night in 18-49 and Total Viewers Among the Big 4 Despite Airing an Encore "America's Got Talent"
NBC spins the numbers for Tuesday, July 8.

[via press release from NBC]

Tuesday Results:

Despite airing an encore "America's Got Talent," NBC won Tuesday night in 18-49 and total viewers among the Big 4:

· With the #1 and #2 shows of the night in 18-49, "America's Got Talent" and "The Night Shift."

· Leading six of six half-hours among the Big 4 in 18-49 and total viewers.

· Leading the night among those nets in every key measure.

· An encore telecast of "America's Got Talent" (1.7/6 in 18-49, 7.9 million viewers overall from 8-10:01 p.m. ET) is #1 in the time period among the Big 4 in every key measure and is the #1 telecast of the night on the Big 4 in every key demographic.

· The "America's Got Talent" encore grew steadily throughout its four half-hours, with this track: 1.3, 1.6, 1.9. 20. The "Talent" rebroadcast grew by +54% from its first half-hour to its fourth in 18-49 rating (to a 2.0 from a 1.3) and by +14% or 1.0 million persons in total viewers (8.3 million vs. 7.3 million).

· "The Night Shift" (1.3/4 in 18-49, 6.4 million viewers overall from 10:01-11 p.m. ET) grew +8% versus the last time it aired with an encore lead-in (1.2/4 in 18-49, 5.921 million viewers overall on June 24) in both 18-49 and total viewers. "The Night Shift" is the #2 show of the night on the Big 4 in 18-49, behind only "Talent." "The Night Shift" is #1 in the time period among ABC, CBS and NBC in adults 18-34, 18-49 and 25-54, total viewers and other key measures.

· "Night Shift" retained 93% of its 1.4 from last week, when it enjoyed an original lead-in - last night's lead-in from 9:30-10 was down 35% week to week -- a 2.0 last night vs. a 3.1 a week ago in that half-hour. In total viewers, "Night Shift" also retained 93% of last week's average (6.408 million vs. 6.873 million), despite a lead-in drop at 9:30 of 33% (8.279 million this week for a "Talent" encore vs. 12.286 million last week for a "Talent" original in that half-hour).

In Late-Night Metered Markets Tuesday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.5/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 0.9/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

  [july 2014]  


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