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[07/30/14 - 08:16 AM]
ABC's Tuesday Unscripted Series Grow - "Extreme Weight Loss" Ties a 2-Month High
ABC spins the numbers for Tuesday, July 29.

[via press release from ABC]

ABC's Tuesday Unscripted Series Grow - "Extreme Weight Loss" Ties a 2-Month High

Extreme Weight Loss (8-10pm - 3.7 million and 1.1/4 in AD18-49): From 8-10pm, ABC's Extreme Weight Loss gained 10% week to week in Adults 18-49 (1.1/4 vs. 1.0/3), equaling an 8-week high - since 6/3/14. In addition, Extreme Weight Loss increased its overall audience from the same night last year (+3%).

Celebrity Wife Swap (10-11pm - 2.8 million and 1.0/3 in AD18-49): During the 10pm hour, ABC's season finale of Celebrity Wife Swap grew 11% week to week in Adults 18-49 (1.0/3 vs. 0.9/3).

Quick Take for Tuesday, July 29, 2014 (Fast Affiliate Live + Same Day Ratings)

"Extreme Weight Loss" Grows by 10% in Adults 18-49 to Equal an 8-Week High

"Celebrity Wife Swap" Season Finale Builds by 11% in Adults 18-49 Week to Week

"Extreme Weight Loss" (8:00-10:00 p.m. - 3.7 million and 1.1/4 in AD18-49):

From 8:00-10:00 p.m., ABC's "Extreme Weight Loss" gained 10% week to week in Adults 18-49 (1.1/4 vs. 1.0/3), equaling an 8-week high - since 6/3/14. In addition, "Extreme Weight Loss" increased its overall audience from the same night last year (+3% - 3.7 million vs. 3.6 million on 7/30/13).

"Celebrity Wife Swap" (10:00-11:00 p.m. - 2.8 million and 1.0/3 in AD18-49):

During the 10:00 p.m. hour, ABC's season finale of "Celebrity Wife Swap" grew 11% week to week in Adults 18-49 (1.0/3 vs. 0.9/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 07/29/14.





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· EXTREME WEIGHT LOSS (ABC)
· WIFE SWAP (ABC)









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