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[08/12/14 - 12:04 PM]
Cartoon Network Scores All Top 10 Telecasts the Second Week of August Among Boys 6-11
Turner spins the numbers for the week of August 4-10.

[via press release from Turner]

TNT

TNT's summer slate continues to rule the ratings, with The Last Ship winning the week as basic cable's #1 scripted original with key adult demos and Major Crimes and Rizzoli & Isles ranking as basic cable's most-watched programs for the week. Combined with Perception, Murder in the First and Falling Skies, TNT scored six of basic cable's Top 10 scripted originals for the week, duplicating its success for the summer-to-date. In addition, TNT's summer dramas continue to draw a significant number of viewers through DVR usage, with the most recent Live + 7 data showing week-over-week growth for each of the shows on the slate.

The Last Ship ranked as basic cable's #1 scripted original for the week in Live + Same Day delivery of adults 25-54 and adults 18-49 and came in third behind Major Crimes and Rizzoli & Isles among total viewers. Time-shifted viewing has lifted the Aug. 3 episode of The Last Ship to 6.1 million viewers in Live + 3 delivery, including 2.4 million adults 25-54 and 2.0 million adults 18-49. And the July 27 episode brought in a total of 6.9 million viewers in Live + 7 delivery (+5% vs. the prior week), with 2.8 million adults 25-54 (+8%) and 2.3 million adults 18-49 (+2%). The Last Ship continues to rank as basic cable's #1 new series for the year-to-date.

Major Crimes, which ranked as basic cable's #1 program for the week, has so far drawn 6.7 million viewers in Live + 3 delivery for last Monday's episode, including 2.0 million adults 25-54 and 1.4 million adults 18-49. Meanwhile, the July 21 episode of Major Crimes grew to a final tally of 7.8 million viewers in Live + 7 delivery, a +6% increase over the prior week's episode. In key demos, the July 21 episode garnered 2.4 million adults 25-54 and 1.7 million adults 18-49. Now in its third season, Major Crimes is showing across-the-board growth compared to season two, including a +4% uptick with total viewers.

Rizzoli & Isles came in second for the week behind Major Crimes in Live + Same Day delivery, but time-shifted viewing has actually pushed it ahead by growing Tuesday's audience to 7.2 million viewers in Live + 3 delivery. In key demos, last week's episode has risen to 2.3 million adults 25-54 and 1.9 million adults 18-49 in Live + 3. DVR usage propelled the July 22 episode of Rizzoli & Isles to 8.4 million viewers in Live + 7 delivery, an +8% increase over the prior week. The episode also scored week-over-week demo growth, with 2.9 million adults 25-54 (+10%) and 2.4 million adults 18-49 (+8%) in Live + 7 delivery.

Falling Skies attracted 4.2 million viewers in Live + 3 delivery for its Aug. 3 episode, including 1.8 million adults 25-54 and 1.6 million adults 18-49. The epic series' July 27 episode scored 4.7 million viewers in Live + 7 delivery (+2% vs. the prior week), including 2.1 million adults 25-54 and 1.8 million adults 18-49.

Perception has drawn more than 4.1 million viewers in Live + 3 delivery for last Tuesday's episode (+2% vs. the prior week), including 1.4 million adults 25-54 (+2%) and 1.0 million adults 18-49 (+4%). In addition, Perception's July 22 episode scored 4.7 milion viewers in Live + 7 delivery (+9% vs. the prior week), with 1.6 million adults 25-54 (+4%) and 1.2 million adults 18-49 (matching the prior week).

Murder in the First drew 4.1 million viewers in Live + 3 delivery for last Monday's episode, including 1.1 million adults 25-54 and 806,000 adults 18-49. Meanwhile, the July 21 episode of Murder in the First grew to a final total of 4.3 million viewers in Live + 7 delivery, with 1.2 million adults 25-54 and 897,000 adults 18-49, the latter increasing slightly over the prior week. Murder in the First ranks behind TNT's The Last Ship among basic cable's top new series for the year-to-date.

Cold Justice, TNT's real-life investigative series, brought in 2.2 million viewers in Live + 3 delivery for its Aug. 1 episode, with 854,000 adults 25-54 (+2% vs. the prior week) and 605,000 adults 18-49. The show scored huge growth with its July 25 episode, which tallied 2.4 million viewers in Live + 7 delivery (+21% vs. the prior week), along with 873,000 adults 25-54 (+12%) and 689,000 adults 18-49 (+25%). Compared to this past winter's episodes, Cold Justice has grown its Live + 7 delivery by +21% among total viewers, while adults 25-54 have grown by +8%.

Through the second week of August, TNT continues to rank as basic cable's #1 network in primetime among total viewers for the summer-to-date and is in a tight race among adults 25-54.

TNT's Rizzoli & Isles, Major Crimes and The Last Ship rank as basic cable's Top 3 most-watched scripted series for the summer-to-date. They are joined by Falling Skies, Murder in the First and Perception in giving TNT six of basic cable's Top 10 scripted series this summer. In key demos, The Last Ship and Rizzoli & Isles lead the pack in giving TNT four of basic cable's Top 5 scripted series this summer with adults 25-54. And among adults 18-49, TNT holds three of the Top 5 scripted series this summer.

Collectively, TNT's summer originals are bringing in many more viewers than last year. For the summer-to-date, the network's original series are averaging 5.6 million viewers in Live + 7 delivery, a +30% increase over the same time last year. Demo deliveries have grown by double-digit percentages, with this summer's TNT originals bringing in +17% more adults 25-54 and +12% more adults 18-49 than last summer.

Cartoon Network

Cartoon Network scored all Top 10 telecasts the second week of August among boys 6-11, as well as 23 of the Top 25 telecasts among the targeted demo.

Across the second week of August 2014, Cartoon Network continued to rank as television's #1 network for Early Prime (6-8 p.m.) delivery among all targeted boys, as well as the #1 network in Total Day delivery of boys 6-11 & 9-14. Total Day delivery increased among all targeted kid demos - kids 2-11 grew by 3%, kids 6-11 by 8% and kids 9-14 by 4% vs. the same time period last year.

Showcasing its original series on Thursday night (6-8 p.m.), Cartoon Network ranked as the #1 television network among kids 2-11 & 6-11 and all targeted boy demos, earning double-digit delivery gains across the board ranging from 26% to 58%. Teen Titans Go! (6 p.m.) ranked as the #1 telecast of the day among kids 2-11 and all targeted boys, as well as #1 in its timeslot among kids 6-11. Original animated series The Amazing World of Gumball (6:30 p.m.) and Clarence (6:45 p.m.) both ranked #1 in their respective time periods among all kids and boy demos. Adventure Time (7 p.m.) also ranked #1 in its timeslot among kids 2-11 & 6-11 and all boys, and Regular Show (7:30 p.m.) ranked #1 among boy demos. All Thursday night telecast presentations earned individual delivery increases across targeted kids and boy demos, ranging between 2% and 116%.

Rounding out the week, Cartoon Network scored as the #1 television network on all TV (6-8 p.m.) among boys 2-11, 6-11 & 9-14 on Monday, Tuesday, Wednesday, and Friday night; #1 among boys 6-11 & 9-14 on Saturday Night; and #1 among boys 2-11 & 6-11 on Sunday Night. Overall, Tuesday night increased average delivery across all targeted kids/boys, ranging between 9% and 15%. Wednesday night improved delivery among kids 2-11 (9%), kids 6-11 (3%) and boys 9-14 (2%).

The Saturday Morning schedule (7-11 a.m.) captured year-over-year delivery gains across all kids and boy demos, ranging between 4% and 61%. A new episode of Legends of Chima (7:30 a.m.) ranked #1 in its time period among boys 2-11 & 6-11, and expanded delivery among kids & boys 2-11/6-11 vs. the same time period last year. A new episode premiere of Pokémon the Series XY (8 a.m.) also ranked #1 in its time period among boys 6-11 & 9-14, earning delivery growth across all targeted demos, ranging between 25% and 65%.

Adult Swim

For the second week of August 2014, Adult Swim once again ranked as the #1 network in Primetime on basic cable among adults 18-34, as well as the #1 network in Total Day among adults 18-24, 18-34 & 18-49 and men 18-24, 18-34 & 18-49.

The new series Black Jesus (Thursday, 11 p.m.) was the #1 telecast of the day on basic cable among men 18-49 and was #1 in its time period across all targeted adults (18-24/18-34/18-49) and men 18-24/18-34.

The new episode premiere of Robot Chicken (Sunday, 11:30 p.m.) ranked #1 in its time period among all targeted adults and men.

Within Adult Swim's TOONAMI block on Saturday night, Attack on Titans (11:30 p.m.) and Bleach (12 a.m.) ranked #1 in their respective time periods among all targeted adults and men. Space Dandy (12:30 a.m.) ranked #1 in its time period among all targeted adults and men 18-24 & 18-49, while One Piece (1:30 a.m.) ranked #1 in its time period among adult 18-24 and men 18-24 & 18-49. Naruto: Shippuden (1 a.m.) and Blue Exorcist (2 a.m.) ranked #1 in their respective time periods among men 18-24 & 18-49. Beware the Batman (2:30 a.m.) and Black Lagoon (3 a.m.) both ranked #1 in their respective time periods among adults 18-24 & 18-34 and all targeted men. Attack on Titans earned year-over-year growth among all targeted adults and men, ranging between 6% and 14%.

Adult Swim's acquired and original programming - including Family Guy, Black Jesus, and Robot Chicken - accounted for 32 of the top 50 telecasts on basic cable last week among adults 18-34, and 41 of the top 50 among men 18-34, both more than any other network.

TBS

The TBS original sitcom Sullivan & Son drew 1.9 million viewers in Live + 3 delivery for Tuesday night's episode, matching the prior week's performance. In key demos, Sullivan & Son garnered 874,000 adults 18-49 and 371,000 adults 18-34.

The Big Bang Theory on TBS continued to dominate the competition as it delivered 14 of basic cable's Top 15 sitcom telecasts for the week among total viewers and adults 18-49.

truTV

truTV's hit series Impractical Jokers drew 1.1 million viewers and 655,000 adults 18-49 in Live + Same Day delivery with a new episode last week. The show ranked as one of basic cable's top 5 programs in the Thursday 9:30 p.m. half hour in delivery of key adult and male demos. It also grew its delivery of adults 18-34 by +11% compared to the same timeslot the prior week and reduced the timeslot's median age by four years to 30. For the season-to-date, Impractical Jokers is averaging 1.9 million viewers in Live + 7 delivery, including 1.2 million adults 18-49.





  [august 2014]  
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· ADVENTURE TIME WITH FINN AND JAKE (CARTOON)
· AMAZING WORLD OF GUMBALL, THE (CARTOON)
· BIG BANG THEORY, THE (CBS)
· BLACK JESUS (ADULT SWIM)
· CLARENCE (CARTOON)
· COLD JUSTICE (TNT)
· FALLING SKIES (TNT)
· FAMILY GUY (FOX)
· IMPRACTICAL JOKERS (TRUTV)
· LAST SHIP, THE (TNT)
· LEGENDS OF CHIMA (CARTOON)
· MAJOR CRIMES (TNT)
· MURDER IN THE FIRST (TNT)
· PERCEPTION (TNT)
· POKEMON THE SERIES (CARTOON)
· REGULAR SHOW (CARTOON)
· RIZZOLI & ISLES (TNT)
· ROBOT CHICKEN (ADULT SWIM)
· SULLIVAN & SON (TBS)
· TEEN TITANS GO! (CARTOON)





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