[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[via press release from Disney Channel]

Ratings Highlights August 18-24, 2014 - Final National Ratings

Against All Cable Channels, Disney Channel's Total Day Is #1 in Total Viewers, Kids 2-11, Kids 6-11 and Tweens

24-Hour Disney Junior channel Is TV's #1 Preschool-Dedicated Network in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49

Disney Channel: Total Day and Prime Highlights

For the week of August 18, 2014, powered by Friday's line-up of new "Jessie," "Dog With A Blog," "Gravity Falls," "Phineas and Ferb" and "Wander Over Yonder" episodes and a preview of the highly anticipated "Star Wars Rebels," Disney Channel was cable TV's #1 network in Total Viewers (1.37 million) and TV's #1 network across target youth Kid 2-11 (723,000/1.8 rating), Kids 6-11 (532,000/2.2 rating) and Tween 9-14 (475,000/2.0 rating) demographics.

· Disney Channel has been TV's #1 network for 169-consecutive weeks in Tweens (3+ years) and was #1 for the 168th time in the previous 169 weeks in Kids 6-11.

· Disney Channel defeated Nickelodeon by 41% in Kids 6-11 (532,000 vs. 377,000) and by 76% in Tweens 9-14 (475,000 vs. 270,000).

In Prime, Disney Channel is cable TV's #1 network for the 469th-consecutive week among Kids 6-11 (758,000/3.2 rating - 9 years) and for the 206th week in a row among Tweens 9-14 (672,000/2.8 rating - 3+ years).

With 1 week to go in Summer 2014, Disney Channel is set to rank as cable TV's #1 Total Day network for the 2nd summer in a row in Total Viewers (1.55 million) and as TV's #1 network for the 3rd-consecutive summer in Kids 2-11 (836,000/2.1 rating), 5th in Kids 6-11 (603,000/2.5 rating) and 9th in Tweens (518,000/2.1 rating).

· Disney Channel aired the Top 4 TV telecasts in Kids 2-11, Top 7 in Kids 6-11 (Top 5 below) and Top 4 in Tweens:

24-Hour Disney Junior channel

24-hour Disney Junior channel, now in its second year as a publicly-measured Nielsen network, ranked as TV's #1 preschool-devoted Total Day network for the 73rd-consecutive week among Total Viewers (457,000), Kids 2-5 (235,000/1.5 rating) and Boys 2-5 (123,000/1.5 rating) - every week since 4/1/13 - for the 55th time in the prior 56 weeks in Girls 2-5 (113,000/1.5 rating) and 61st in Women 18-49 (81,000).

· For the week, Disney Junior channel exceeded Nick Jr. by double digits across the board: Total Viewers (+55% - 457,000 vs. 295,000), Kids 2-5 (+81% - 235,000 vs. 130,000), Girls 2-5 (+69% - 113,000 vs. 67,000), Boys 2-5 (+95% - 123,000 vs. 63,000) and Women 18-49 (+59% - 81,000 vs. 51,000).

· For the week, Disney Junior channel surpassed Sprout by triple-digit margins for the 73rd-consecutive week among Total Viewers (+266% - 457,000 vs. 125,000), Kids 2-5 (+320% - 235,000 vs. 56,000), Girls 2-5 (+304% - 113,000 vs. 28,000) and Boys 2-5 (+356% - 123,000 vs. 27,000) and by at least double digits for 73rd week in a row in Women 18-49 (+224% - 81,000 vs. 25,000).

Source: NTI, U.S. ratings. Week of 8/18/14-8/24/14, Live + Same Day. Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.

  [august 2014]  


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