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[09/02/14 - 10:40 AM]
"American Ninja Warrior" Wins Its Time-Period Among the Big 4 in Every Key Measure
NBC spins the numbers for Monday, September 1.

[via press release from NBC]

Monday Results:

NBC tied for #1 for the night among the Big 4 in 18-49, as "American Ninja Warrior" tied for the #1 show of the night on those nets. Despite last week's preemption and this week's Labor Day holiday, "Ninja" was up +6% vs. its prior telecast.

· "American Ninja Warrior" (1.9/6 in 18-49, 5.8 million viewers overall from 9-11 p.m. ET) won its time-period among the Big 4 in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers. The 1.9 rating in adults 18-49 tied for the #1 rating of the night on the Big 4 with Fox's "MasterChef" (1.9 from 8-9 p.m.).

· "American Ninja Warrior" was up versus its prior telecast of two weeks ago by +6% in adults 18-49 (to a 1.9 rating from a 1.8), to hit its top 18-49 score since Aug. 4 (2.0) In total viewers, it was the show's biggest overall audience since July 21 (5.817 million) and second-biggest of the season to date.

· For its second hour from 10-11 p.m., "American Ninja Warrior" matched the ABC-CBS original competition combined in 18-49 (with a 2.0 rating that hour vs. a 1.2 for CBS's "Under the Dome" and a 0.8 for ABC's "Mistresses").

· "Running Wild with Bear Grylls" (0.9/3 in 18-49, 3.9 million viewers overall from 8-9 p.m. ET) is currently up versus its prior telecast in total viewers (3.894 million vs. 3.797 million on Aug. 18), pending updates, despite last week's preemption and this week's Labor Day holiday.

· For the night, NBC tied for #1 among the Big 4 networks in adults 18-49 and adults 25-54 and was #1 outright among those networks in adults 18-34 and all key adult-male demos.

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/5 with an encore telecast; CBS's "Late Show with David Letterman," 1.6/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4 with an encore; "Late Show," 0.3/1 with an encore; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 0.9/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (0.8/3 in metered-market households with an encore) tied CBS's "Late Late Show with Craig Ferguson" (0.8/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.3/2 in 18-49 with an encore) topped "Late Late Show" (0.2/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.5/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [september 2014]  
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· AMERICAN NINJA WARRIOR (NBC)
· MASTERCHEF (FOX)
· MISTRESSES (ABC)
· RUNNING WILD WITH BEAR GRYLLS (NGC)
· UNDER THE DOME (CBS)





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