2014 VERIZON INDYCAR SERIES ON NBCSN DELIVERS SECOND-BEST VIEWERSHIP SINCE 2009
Series Averages 378,000 Viewers, Up 34% vs. 2013
NBCSN's 2014 IndyCar Coverage Reaches 4.356 Million Viewers, Second-Highest Total Audience Since 2009 & Up 26% vs. 2013
Six Races in 2014 Up More Than 50% vs. 2013, Including Triple-Digit Gains with Houston Doubleheader
Honda Indy Toronto Race 2 Is Most-Watched IndyCar Race on NBCSN in Three Years
STAMFORD, Conn. - Sept. 3, 2014 - NBCSN's coverage of the 2014 Verizon IndyCar Series averaged 378,000 viewers, the second-highest average for a season on NBCSN (formerly VERSUS) since IndyCar rights were acquired in 2009 (402,000 in 2011). NBCSN's 2014 IndyCar coverage (12 races**) was up 34% from the network's average viewership for the series for the 2013 season (282,000, 13 races), according to data provided by The Nielsen Company.
"The viewership increases this year clearly demonstrate the benefits of everyone in the industry working together," said Jon Miller, President, Programming, NBC Sports & NBCSN. "Our two organizations successfully cooperated to reduce scheduling conflicts; drivers and teams delivered thrilling races week after week; our marketing department drove viewers to telecasts by utilizing all of our motorsports platforms; and our production team continued its best-in-class coverage. We look forward to growing viewership for the sport for many years to come."
Following are additional viewership highlights from NBCSN's coverage of the 2014 Verizon IndyCar Series:
· NBCSN's coverage reached 4.356 million unique viewers, making it the second-highest total audience since 2009 (4.789 million in 2011) and up 26% from the total audience in 2013 (3.456 million viewers);
· Five of this year's races (Barber, Texas, Houston 2, Iowa and Toronto 2) eclipsed the average viewership of the top race in 2013 (Sonoma);
· Six of this year's races posted viewership gains of at least 50% from the same races in 2013, including the Houston doubleheader, which saw increases in average viewership of 121% in Race 1 (361,000 vs. 163,000) and 144% in Race 2 (396,000 vs. 161,000), respectively;
· Race 2 of the Honda Indy Toronto doubleheader averaged 484,000 viewers, making it NBCSN's most-watched IndyCar Race since the 2011 Grand Prix of Baltimore (9/4/11, 591,000).
· In addition to delivering the second-highest average viewership since 2009, NBCSN saw increases across key demographics - up 13% among Adults 18-49, and up 21% among Adults 25-54 vs. 2013.
The following is a table of the six most-watched IndyCar races of the 2014 season on NBCSN:
Race 2014 Viewership 2013 Viewership % Change
Toronto 2 484,000 258,000 +88%
Iowa 444,000 253,000* +75%
Texas 424,000 383,000* +10%
Barber 400,000 253,000 +58%
Houston 2 396,000 161,000 +144%
Mid-Ohio 386,000 195,000 +98%
*denotes 2012 viewership; no comparison for 2013
**The first race of this year's Honda Indy Toronto doubleheader, scheduled to air on NBCSN, was postponed due to rain, and aired the following morning on CNBC. It is not included in NBCSN's season average.