Regarding this morning's Nielsens, remember that the fast-national ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and typically understate live NFL telecasts. Despite that, NBC is currently #1 for the night among ABC, CBS, NBC and Fox in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers -- in the fast-national ratings.
· In metered-market results, which accurately reflect time-zone adjustments, NBC Sports coverage of last night's New Orleans Saints-Dallas Cowboys "Sunday Night Football" telecast, averaged a 13.7 rating, 22 share from 8:30-11 p.m. ET in household results from the 56 markets metered by Nielsen Media Research. Despite the Cowboys' 24-0 halftime lead, NBC won the night in metered-market primetime averages.
· The 13.7/22 is up +5% versus last year's Cowboys-Saints "SNF" game (13.0/21 on Nov. 10, 2013).
· Top local ratings for the Saints-Cowboys game on NBC were: New Orleans, 48.9/62; Dallas, 35.5/51; San Antonio, 25.9/38; Austin, 21.9/38; Albuquerque, 19.6/30; Richmond, 19.1/28; Memphis, 18.8/26; Houston, 18.3/28; Las Vegas, 18.0/29; AND Norfolk 17.6/26.
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.