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ABC's Modern Family is Wednesday's #1 Show, black-ish Scores Best Week 2 MF Retention in 5 Years and Goldbergs Continues to Impress at 8:30
ABC Wednesday Prime (8-11pm - 7.0 million and 2.2/7 in AD18-49):
· For the 2nd consecutive week this season, ABC delivered the #1 TV show on Wednesday among Adults 18-49 with Modern Family (3.5/11). The ABC comedy held a strong 95% of its week-ago Fast Affiliate premiere rating (please note that last week MF increased 2-tenth in the Nationals).
· For the 2nd week in a row in its new 8:30pm time slot, ABC's The Goldbergs built on its Adult 18-49 lead-in (+16% - 2.2/7 vs. 1.9/7) out of The Middle and improved its half-hour year to year (+16% over Back in the Game = 1.9/6). The Goldbergs retained an impressive 96% of its week-ago Fast Affiliate young adult number. In addition, The Goldbergs was up 10% year to year in Total Viewers and equaled its year-ago Adult 18-49 rating (6.1 million and 2.2/6 on 10/1/13) coming out of S.H.I.E.L.D. on Tuesday at 9pm.
· ABC's black-ish (8.0 million and 2.5/7) delivered the strongest retention out of Modern Family for any new comedy on its 2nd telecast in 5 years with Total Viewers (80%) and Adults 18-49 (71%) - since 9/30/09.
· ABC's most-heavily played back show on a percentage basis this season (spiking +53% to a 2.3 AD 18-49 rating in L3 for last week's premiere), ABC's Nashville retained 100% of its week-ago premiere in Adults 18-49 (1.5/5), while NBC's competing Chicago PD fell -16% from its week-ago opener.
... more coming, including projections
Wednesday (10/1/14) - ABC Total Viewer and Adult 18-49 Projections
The Middle: Live + 3 = 8.4 million/2.3 rating and Live + 7 = 8.9 million/2.4 rating
The Goldbergs: Live + 3 = 9.6 million/3.1 rating and Live + 7 = 10.4 million/3.3 rating
Modern Family: Live + 3 = 14.4 million/4.9 rating and Live + 7 = 15.9 million/5.4 rating
black-ish: Live + 3 = 9.7 million/3.0 rating and Live + 7 = 10.2 million/3.1 rating
Nashville: Live + 3 = 8.3 million/2.4 rating and Live + 7 = 9.3 million/2.7 rating
Live + Same Day Fast Affiliate Results:
ABC Wednesday Prime (8-11pm - 7.0 million and 2.2/7 in AD18-49):
For the 2nd consecutive week this season, ABC delivered the #1 TV show on Wednesday among Adults 18-49 with Modern Family (3.5/10).
The Middle (8-8:30pm - 7.0 million and 1.9/7 in AD18-49): At 8pm, the ABC's The Middle took a strong second in its half-hour with Adults 18-49 (1.9/7) to CBS' Survivor, beating NBC's The Mysteries of Laura by 36% (1.4/5) and Fox's Hell's Kitchen by 36% (1.4/5). The ABC comedy ranked #1 in the half hour with Men 18-34 (tie).
The Goldbergs (8:30-9pm - 6.7 million and 2.2/7 in AD18-49): For the 2nd week in a row in its new 8:30pm time slot, ABC's The Goldbergs built on its Adult 18-49 lead-in (+16% - 2.2/7 vs. 1.9/7) out of The Middle and improved its half-hour year to year (+16% over Back in the Game = 1.9/6). The Goldbergs retained an impressive 96% of its week-ago premiere Fast Affiliate young adult number, which went up 2-tenths in the Nationals. In addition, The Goldbergs was up 10% year to year in Total Viewers and equaled its year-ago Adult 18-49 rating (6.1 million and 2.2/6 on 10/1/13) coming out of S.H.I.E.L.D. on Tuesday at 9pm.
Modern Family (9-9:30pm - 10.0 million and 3.5/11 in AD18-49): ABC's Modern Family spiked over its Adult 18-49 lead-in at 9pm (+59%) to beat its nearest competition in the half-hour by 30% (3.5/11 vs. 2.7/8 for Criminal Minds' premiere). The ABC comedy held a strong 95% of its week-ago Fast Affiliate premiere rating, which went up 2-tenths in the Nationals.
black-ish (9:30-10pm - 8.0 million and 2.5/7 in AD18-49): In the 9:30pm half-hour, ABC's black-ish delivered the strongest retention out of Modern Family for any new comedy on its 2nd telecast in 5 years with Total Viewers (80%) and Adults 18-49 (71%) - since 9/30/09. The new ABC comedy paced within 1-tenth of tying Criminal Minds for the Adult 18-49 lead in the half-hour (2.5/7 vs. 2.6/8).
Nashville (10-11pm - 5.2 million and 1.5/5 in AD18-49): ABC's most-heavily played back show on a percentage basis this season (spiking +53% to a 2.3 Adult 18-49 rating in L3 for last week's premiere), ABC's Nashville retained 100% of its week-ago premiere in Adults 18-49 (1.5/5), while NBC's competing 10pm drama NBC's Chicago P.D. fell -16% from its week-ago opener. From 10-11pm, ABC's Nashville virtually tied Chicago P.D. in Adults 18-49 (1.5/5 vs. 1.6/5).
Quick Take for Wednesday, October 1, 2014
(Fast Affiliate Live + Same Day Ratings)
ABC's "Modern Family" is Wednesday's No. 1 TV Show for the 2nd Week in a Row
"The Middle" Runs a Strong 2nd in its Slot to "Survivor" in Adults 18-49,
Beating NBC's "The Mysteries of Laura" and Fox "Hell's Kitchen" by 36% Each
"The Goldbergs" Continues to Build on its Lead-in and Improve its Slot for ABC
ABC's "black-ish" Posts the Best Retention Out of "Modern Family" in 5 Years
For Any New Comedy on its 2nd Telecast
ABC's "Nashville" Retains 100% of its Week-Ago Premiere Among Adults 18-49
Wednesday (10/1/14) - ABC Total Viewer and Adult 18-49 Projections
"The Middle:" Live + 3 = 8.4 million/2.3 rating and Live + 7 = 8.9 million/2.4 rating
"The Goldbergs:" Live + 3 = 9.6 million/3.1 rating and Live + 7 = 10.4 million/3.3 rating
"Modern Family:" Live + 3 = 14.4 million/4.9 rating and Live + 7 = 15.9 million/5.4 rating
"black-ish:" Live + 3 = 9.7 million/3.0 rating and Live + 7 = 10.2 million/3.1 rating
"Nashville:" Live + 3 = 8.3 million/2.4 rating and Live + 7 = 9.3 million/2.7 rating
Live + Same Day Fast Affiliate Results:
ABC Wednesday Prime (8:00-11:00 p.m. - 7.0 million and 2.2/7 in AD18-49):
For the 2nd consecutive week this season, ABC delivered the No. 1 TV show on Wednesday among Adults 18-49 with "Modern Family" (3.5/10). The Net finished a strong second on the night in Adults 18-49 (2.2/7) to CBS with its Wednesday drama premieres, outdelivering original lineups on NBC by 38% (1.6/5) and on Fox by 83% (1.2/4).
"The Middle" (8:00-8:30 p.m. - 7.0 million and 1.9/7 in AD18-49):
At 8:00 p.m., ABC's "The Middle" took a strong second in its half-hour with Adults 18-49 (1.9/7) to CBS' "Survivor," beating NBC's "The Mysteries of Laura" by 36% (1.4/5) and Fox's "Hell's Kitchen" by 36% (1.4/5). The ABC comedy ranked No. 1 in the half-hour with Men 18-34 (tie).
"The Goldbergs" (8:30-9:00 p.m. - 6.7 million and 2.2/7 in AD18-49):
For the 2nd week in a row in its new 8:30 p.m. time slot, ABC's "The Goldbergs" built on its Adult 18-49 lead-in (+16% - 2.2/7 vs. 1.9/7) out of "The Middle" and improved its half-hour year to year (+16% over "Back in the Game" = 1.9/6). The sophomore comedy retained an impressive 96% of its week-ago premiere Fast Affiliate young adult number, which went up 2-tenths in the Nationals.
· "The Goldbergs" was up 10% year to year in Total Viewers and equaled its year-ago Adult 18-49 rating (6.1 million and 2.2/6 on 10/1/13) coming out of "S.H.I.E.L.D." on Tuesday at 9:00 p.m.
"Modern Family" (9:00-9:30 p.m. - 10.0 million and 3.5/11 in AD18-49):
ABC's "Modern Family" spiked over its Adult 18-49 lead-in at 9:00 p.m. (+59%) to beat its nearest competition in the half-hour by 30% (3.5/11 vs. 2.7/8 for "Criminal Minds'" premiere). The ABC comedy held a strong 95% of its week-ago Fast Affiliate premiere rating, which went up 2-tenths in the Nationals.
"black-ish" (9:30-10:00 p.m. - 8.0 million and 2.5/7 in AD18-49):
In the 9:30 p.m. half-hour, ABC's "black-ish" delivered the strongest retention out of "Modern Family" for any new comedy on its 2nd telecast in 5 years with Total Viewers (80%) and Adults 18-49 (71%) - since 9/30/09. The new ABC comedy came within 1-tenth of tying CBS' "Criminal Minds" opener for the Adult 18-49 lead in the half-hour (2.5/7 vs. 2.6/8).
"Nashville" (10:00-11:00 p.m. - 5.2 million and 1.5/5 in AD18-49):
ABC's most-heavily played back show on a percentage basis this season (spiking +53% to a 2.3 Adult 18-49 rating in L3 for last week's premiere), ABC's "Nashville" retained 100% of its week-ago premiere in Adults 18-49 (1.5/5) against CBS' debut of "Stalker," while NBC's competing 10:00 p.m. drama NBC's "Chicago P.D." fell -16% from its week-ago opener. From 10:00-11:00 p.m., ABC's "Nashville" virtually tied "Chicago P.D." in Adults 18-49 (1.5/5 vs. 1.6/5).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Projections Rationale:
Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 10/01/14.
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