[10/03/14 - 09:21 AM]
Live + 3: ABC Claims the Top Shows on Wednesday, Thursday and Friday and the Top 3 Dramas on Sunday
ABC further spins the numbers for the week of September 22-28.

[via press release from ABC]

Live + 3: ABC Claims the Top Shows on Wednesday, Thursday and Friday and the Top 3 Dramas on Sunday

ABC's Live + 3 Day data for Premiere Week 2014-15 (9/22/14-9/28/14):

After initially tying NBC's The Voice in the L+SD Adult 18-49 ratings, ABC's How to Get Away with Murder (5.8 rating in L+3), Modern Family (5.6) and Scandal (5.3) all moved ahead of the NBC program (5.0) to rank as the #6, #7 and #8 shows of the week, respectively. In fact, all 3 shows placed among the week's Top 5 entertainment series in Adults 18-49, based on regular programming.

ABC claimed Top 2 shows on Wednesday in both Total Viewers and Adults 18-49 with Modern Family (15.2 million and 5.6) and black-ish (14.3 million and 4.6), the #1 show on Thursday in Total Viewers with HTGAWM (20.3 million), the #1 show on Friday in Adults 18-49 with Shark Tank (2.5) and the Top 3 dramas on Sunday in Adults 18-49 with Once Upon a Time (4.6), Resurrection (3.2) and Revenge (2.3).

Nearly all of ABC's returning series saw bigger percentage gains during Premiere Week among Adults 18-49 from L+SD to L+3 this year than last: DWTS (+18% vs. +13%), The Goldbergs (+38% vs. +26%), Grey's Anatomy (+45% vs. +41%), Marvel's Agent's of S.H.I.E.L.D. (+52% vs. +38%), The Middle (+23% vs. +16%), Modern Family (+44% vs. +39%), Nashville (+53% vs. +45%), Revenge (+53% vs. +43%), Scandal (+36% vs. +33%) and Shark Tank (+32% vs. +28%).

· Thursday's debut of ABC's How to Get Away With Murder was the #1 biggest overall gainer of Premiere Week 2014-15, adding on +6.0 million Total Viewers after 3 days of playback. In fact, ABC's new drama delivered the largest-ever Total Viewer increase in L+3 for any telecast on any network, beating the previous record holder (the 1/27/14 telecast of NBC's The Blacklist) by 7% (+6.0 million vs. +5.6 million). With the addition of L+3 playback, HTGAWM soared to 20.3 million Total Viewers (from 14.3 million in L+SD).

· Adding +1.9 rating points to its L+SD tally, How to Get Away With Murder is the 2nd-biggest gainer so far this season among Adults 18-49 (behind only CBS' The Big Bang Theory premiere) and is the #1 freshman gainer, topping the playback gains of Fox's Gotham (+1.8 rating points).

Source: The Nielsen Company, as dated. Based on regular, original telecasts only.

L+3 Playback Rankers - 2014-15 Premiere Week / ABC Claims the Most Top 10 Playback Gainers of Any Broadcaster in AD18-49

Based on Nielsen's L+3 playback data for the opening week of the 2014-15 season, ABC claimed 5 of the Top 10 biggest broadcast gainers in Adults 18-49 (the most for any network): How to Get Away with Murder (+1.9 rating points) - #2, Modern Family (+1.7 rating points) - #4, Scandal (+1.4 rating points) and Grey's Anatomy (+1.4 rating points) tied for #6 and black-ish (+1.3 rating points) - #10.

With How to Get Away with Murder (+1.9 rating points), ABC had the week's #1 biggest drama gainer in Adults 18-49 on the broadcast nets, ahead of runner-up Fox's Gotham (+1.8 rating points) and NBC's The Blacklist (+1.5 rating points). In fact, the L+3 gains for this year's debut of HTGAWM were considerably larger than last season's debut of The Blacklist during Premiere Week last year in both Adults 18-49 (+1.9 rating points vs. +1.3 rating points) and Total Viewers (+5.955 million vs. +4.362 million).

Source: The Nielsen Company, as dated. Based on regular, original telecasts only.

  [october 2014]  


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