"THURSDAY NIGHT FOOTBALL" ON CBS AND NFL NETWORK EARNS OVERNIGHT RATINGS INCREASE OF 56% OVER LAST YEAR
CBS Wins Third Consecutive Thursday of New Television Season with
"THURSDAY NIGHT FOOTBALL"
CBS and NFL Network's broadcast of THURSDAY NIGHT FOOTBALL on Oct. 9, which featured Indianapolis's 33-28 victory over Houston, earned an average overnight household rating/share in the 56 metered markets of 11.2/19, +56% from last year's comparable game on NFL Network and over-the-air-stations within the two team markets (7.2/12; N.Y. Giants-Chicago; October 10, 2013).
Through five games of the CBS/NFL Network schedule, THURSDAY NIGHT FOOTBALL is averaging an overnight HH rating/share of 11.0/18, +57% compared to last year's 7.0/12 for the games on NFL Network.
Last night's programming on CBS and NFL Network from 8:00-11:00 PM, ET averaged a primetime overnight HH rating/share of 10.2/17, +42% higher than last year's overnight HH rating/share of 7.2/12 for CBS primetime programming on Thursday, Oct. 10, 2013 (BIG BANG THEORY - 8:00 PM, THE MILLERS - 8:31 PM, THE CRAZY ONES - 9:01 PM, TWO AND A HALF MEN - 9:31 PM, ELEMENTARY- 10:01 PM).
CBS/NFL Network's rating/share of 10.2/17 in primetime beat each of the broadcast networks: +40% higher than ABC (7.3/12), +200% higher than FOX (3.4/5) and +240% higher than NBC (3.0/5).
Last night's game HH rating/share peaked at 12.2/24 from 11:30-11:45 PM, ET.
THURSDAY NIGHT FOOTBALL continues next week on Oct. 16 with the N.Y. Jets at New England.
RATINGS NOTE: CBS and NFL Network are reporting audience data for the game and related programming, the way it was sold to advertisers, as a gross rating from CBS and NFL Network.