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[10/10/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Continues Reign for CBS
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (10/9/14):

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for CBS are approximate.]

CBS (11.412 million viewers, #1; adults 18-49: 3.6, #1) was of course the network to beat on Thursday with its coverage of "Thursday Night Football Pre-Game" (8.929 million viewers, #4; adults 18-49: 2.5, #4) and "Thursday Night Football" (11.908 million viewers, #1; adults 18-49: 3.8, #1).

ABC (9.538 million viewers, #2; adults 18-49: 2.8, #2) then claimed the silver with week three of "Grey's Anatomy" (8.408 million viewers, #5; adults 18-49: 2.4, #5), "Scandal" (9.500 million viewers, #3; adults 18-49: 3.0, #3) and "How to Get Away with Murder" (10.707 million viewers, #2; adults 18-49: 3.1, #2).

Next up was FOX (5.090 million viewers, #3; adults 18-49: 1.2, #T3) with fresh installments of "Bones" (6.276 million viewers, #6; adults 18-49: 1.5, #6) and "Gracepoint" (3.905 million viewers, #10; adults 18-49: 0.9, #11).

Meanwhile, NBC (4.428 million viewers, #4; adults 18-49: 1.2, #T3) served up originals from "The Biggest Loser" (4.607 million viewers, #8; adults 18-49: 1.2, #9), "Bad Judge" (5.200 million viewers, #7; adults 18-49: 1.3, #T7), "A to Z" (3.638 million viewers, #11; adults 18-49: 1.0, #10) and "Parenthood" (4.260 million viewers, #9; adults 18-49: 1.3, #T7).

And finally, new episodes of "The Vampire Diaries" (1.651 million viewers, #12; adults 18-49: 0.7, #12) and "Reign" (1.119 million viewers, #13; adults 18-49: 0.4, #13) on The CW (1.385 million viewers, #5; adults 18-49: 0.6, #5) closed out the evening. In the netlet's target demo (women 18-34), "Diaries" delivered a 0.9 rating at 8:00/7:00c and "Reign" a 0.4 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
0.00% - Bones
0.00% - Bad Judge
0.00% - Parenthood
0.00% - Reign
-3.13% - How to Get Away with Murder
-7.69% - Grey's Anatomy
-7.69% - The Biggest Loser
-9.09% - Scandal
-10.71% - Thursday Night Football Pre-Game
-13.64% - Thursday Night Football
-16.67% - A to Z
-22.22% - The Vampire Diaries
-25.00% - Gracepoint

Year-to-year changes (adults 18-49):
+63.79% - Thursday Night Football (vs. Various)
+41.18% - Grey's Anatomy (vs. Once Upon a Time in Wonderland)
+30.00% - Bad Judge (vs. Sean Saves the World)
+20.00% - The Biggest Loser (vs. Parks & Recreation/Welcome to the Family)
+8.33% - Parenthood
+7.14% - Scandal (vs. Grey's Anatomy)
0.00% - How to Get Away with Murder (vs. Scandal)
-16.67% - A to Z (vs. The Michael J. Fox Show)
-21.05% - Bones (vs. The X Factor)
-36.36% - The Vampire Diaries
-48.98% - Thursday Night Football Pre-Game (vs. The Big Bang Theory)
-50.00% - Reign (vs. The Originals (Repeat))
-67.86% - Gracepoint (vs. Glee)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.1/7 delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 2.7/7.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.7/5 delayed by an NFL overrun; and "Jimmy Kimmel Live," 0.9/4.

· From 12:35-1:05 a.m. ET , ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.6/4 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/5 with an encore delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) tied "Late Late Show" (0.5/4 with an encore delayed by an NFL overrun).

· At 1:35 a.m. ET , "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/10/13):

CBS (10.988 million viewers, #1; adults 18-49: 2.8, #1) held onto the top spot on Thursday with its mix of "The Big Bang Theory" (17.194 million viewers, #1; adults 18-49: 4.9, #1), "The Millers" (11.909 million viewers, #2; adults 18-49: 3.1, #T2), "The Crazy Ones" (9.920 million viewers, #3; adults 18-49: 2.4, #6), "Two and a Half Men" (9.031 million viewers, #4; adults 18-49: 2.3, #7) and "Elementary" (8.938 million viewers, #6; adults 18-49: 1.9, #T8).

The silver then went to ABC (7.819 million viewers, #2; adults 18-49: 2.5, #2) with the launch of "Once Upon a Time in Wonderland" (5.738 million viewers, #10; adults 18-49: 1.7, #10) followed by new episodes of "Grey's Anatomy" (8.725 million viewers, #7; adults 18-49: 2.8, #T4) and "Scandal" (8.996 million viewers, #5; adults 18-49: 3.1, #T2).

Next up was FOX (6.850 million viewers, #3; adults 18-49: 2.4, #3) with the "The X Factor" (6.293 million viewers, #9; adults 18-49: 1.9, #T8) alongside Cory Monteith farewell episode of "Glee" (7.406 million viewers, #8; adults 18-49: 2.8, #T4) - its highest rating in over one year (since 9/20/12).

Meanwhile, NBC (3.391 million viewers, #4; adults 18-49: 1.1, #4) served up its struggling lineup of "Parks & Recreation" (3.249 million viewers, #14; adults 18-49: 1.2, #T11), "Welcome to the Family" (2.499 million viewers, #15; adults 18-49: 0.8, #T16), "Sean Saves the World" (3.260 million viewers, #13; adults 18-49: 1.0, #15), "The Michael J. Fox Show" (3.845 million viewers, #11; adults 18-49: 1.2, #T11) and "Parenthood" (3.746 million viewers, #12; adults 18-49: 1.2, #T11).

And finally, a new "The Vampire Diaries" (2.489 million viewers, #16; adults 18-49: 1.1, #14) and a rebroadcast of "The Originals" (1.920 million viewers, #17; adults 18-49: 0.8, #T16) on The CW (2.204 million viewers, #5; adults 18-49: 0.9, #5) closed out the night. In the netlet's target demo (women 18-34), "Diaries" delivered a 1.7 rating at 8:00/7:00c and "Originals" a 0.9 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+75.00% - Glee
-2.00% - The Big Bang Theory
-4.17% - Two and a Half Men
-5.00% - Elementary
-5.00% - The X Factor
-6.06% - The Millers
-6.67% - Grey's Anatomy
-7.69% - Parks & Recreation
-8.33% - The Vampire Diaries
-13.89% - Scandal
-17.24% - The Crazy Ones
-29.41% - Parenthood
-33.33% - Welcome to the Family
-36.84% - The Michael J. Fox Show
-37.50% - Sean Saves the World

Year-to-year changes (adults 18-49):
+87.88% - Scandal (vs. ABC News Special/Debate Analysis)
+47.37% - Grey's Anatomy (vs. ABC News Special)
+40.00% - Glee (vs. FOX News Special)
+16.67% - The Big Bang Theory
+9.09% - The Crazy Ones (vs. CBS News Special)
+6.25% - Once Upon a Time in Wonderland (vs. Last Resort)
+4.55% - Two and a Half Men (vs. CBS News Special)
0.00% - Elementary (vs. CBS News Special/Debate Analysis)
-8.82% - The Millers (vs. Two and a Half Men)
-14.29% - Parks & Recreation (vs. 30 Rock)
-31.25% - The Vampire Diaries
-33.33% - Welcome to the Family (vs. Up All Night)
-34.48% - The X Factor
-41.46% - Parenthood (vs. NBC News Special/Debate Analysis)
-47.83% - The Michael J. Fox Show (vs. NBC News Special)
-56.52% - Sean Saves the World (vs. NBC News Special)

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.4/7.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 1.0/5.

·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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