HALLMARK CHANNEL NEW ORIGINAL MOVIE, MY BOYFRIENDS' DOGS, SCORES BEST IN SHOW, ELEVATING THE NETWORK TO RATE #1 AMONG HOUSEHOLDS IN PRIMETIME AND #2 AMONG WOMEN 25-54 IN TOTAL DAY
Becomes Net's Highest Rated Original Film in 2014 To-Date Among W25-54
The October 18th premiere of the new Hallmark Channel original movie, My Boyfriends' Dogs, catapulted the network to rate #1 among households in primetime and #2 among women 25-54 for the entire day. The movie was also top dog in in its Saturday, 9-11pm time, making Hallmark Channel the #1 rated cable network among households (1.8 rtg.) and total viewers (.8), and #2 among women 25-54 (.9).
In addition, My Boyfriends' Dogs made the network #1 in household delivery, drawing 1.5 million homes and became Hallmark Channel's most watched original movie in 2014 to-date among women 25-54.
In My Boyfriend's Dogs, Erika Christensen (Parenthood) adopts a trio of canine companions while looking for love. Christensen stars as an unlucky-in-love woman who has only been able to find the loyal companionship in the unconditional love of her ex-boyfriend's pups. My Boyfriend's Dogs is based on the popular fiction novel of the same name, written by Dandi Daley Mackall. Joyce DeWitt (Three's Company), Teryl Rothery (Debbie Macomber's Cedar Cove), Emily Holmes (Snakes on a Plane), Jeremy Guilbaut (The L.A. Complex), Tyron Leitso (Being Erica), and Jesse Hutch (Arrow) co-star. The film is a part of Hallmark Channel's Pet Project, the network's evergreen initiative to help homeless animals find their forever home.
Source: The Nielsen Company, October 13-October 19, 2014.
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality family entertainment available in high definition (HD) and standard definition (SD) to a national audience of 86 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming featuring an ambitious slate of original content, including movies; scripted series, such as Cedar Cove and When Calls the Heart; annual specials like Hero Dog Awards and Kitten Bowl; and a daily 2-hour lifestyle show, Home & Family. Hallmark Channel is also home to annual holiday franchise, Countdown to Christmas, featuring a lineup of 24/7 holiday programming, including The 12 New Movies of Christmas. Rounding out the networks' lineup are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Hallmark Channel's sibling network, Hallmark Movies & Mysteries, available in HD and SD, features a unique mix of content including original movies and acquired series that are dramatic in tone and focus on the lighter side of the mystery genre, as well as classic presentations from the acclaimed Hallmark Hall of Fame library.
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