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[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[via press release from NBC]

Thursday Primetime Results (note that NBC programming was preempted in the New York market from 9:47-10:29 p.m. ET for local news coverage):

· "The Biggest Loser" (1.2/4 in 18-49, 4.7 million viewers overall from 8-9 p.m. ET) retained 92% of its week-ago 1.3 rating, despite a significantly stronger NFL game on CBS this week. In adults 25-54, "Biggest Loser" maintained 100% of last week (with a 1.6 rating vs. a 1.6).

· In total viewers, "The Biggest Loser" retained 99.9% of last week's result (4.660 million vs. 4.665 million), pending updates. Note that the week-ago total viewership was a five-week high, the show's top overall audience since its season premiere on Sept. 11 (5.4 million).

· "Bad Judge" (1.0/3 in 18-49, 4.3 million viewers overall from 9-9:30 p.m. ET) retained 83% of its lead-in from "Biggest Loser" in adults 18-49. In total viewers, "Bad Judge" was up +14% versus NBC's time-slot season average last year (4.329 million vs. 3.791 million, non-sports, L+SD).

· "A-to-Z" (0.9/3 in 18-49, 3.2 million viewers overall from 9:30-10 p.m. ET) retained 90% of last week's 18-49 rating (0.9 vs. 1.0), while also retaining 90% of last night's lead-in from "Bad Judge." In men 18-49, "A-to-Z" maintained 100% of its lead-in (0.7 vs. 0.7).

· "Parenthood" (1.2/4 in 18-49, 4.1 million viewers overall from 10-11 p.m. ET) built on its lead-in by +33% in adults 18-49 and +27% in total viewers.

· Despite facing CBS's strongest Thursday NFL game in six weeks, "Parenthood" retained 92% of its 1.3 rating both for last week and the same night last year. In adults 18-34, "Parenthood" retained 100% week to week (0.9 vs. 0.9).

· L+3: The previous week's "Parenthood" grew by +66% in 18-49 (to a 2.16 from a 1.30) and 2.1 million viewers overall (to 6.317 million from 4.202 million) going from L+SD to L+3.

· Upscale: "Parenthood" is the #1 most upscale primetime series on the Big 4 networks in, indexing at a 173 among adults 18-49 living in homes with $100K+ incomes ("most current" L+3 results through the opening four weeks of the season, 100 represents an average concentration of those homes).

· Note that Tuesday's "Marry Me" (146) is the most upscale first-year series on the Big 4 in "most current" L+3 results.

· NBC finished within a tenth of a point of the prior week's nightlong 18-49 rating, despite last night facing CBS's strongest Thursday NFL telecast in six weeks.

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
The Biggest Loser... 1.2... 1.5... 1.6
Bad Judge... 1.0... 1.4... 1.5
A-to-Z... 0.9... 1.2... 1.3
Parenthood ... 1.2... 2.1... 2.3

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
The Biggest Loser ... 4.7 million... 5.4 million... 5.6 million
Bad Judge... 4.3 million... 5.3 million... 5.5 million
A-to-Z... 3.2 million... 3.9 million... 4.1 million
Parenthood ... 4.1 million... 6.1 million... 6.7 million

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.3/7 with an encore delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 3.0/8.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4 with an encore; "Late Show," 0.8/5 with an encore delayed by an NFL overrun; and "Jimmy Kimmel Live," 1.1/5.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.9/6 in metered-market households and a 0.7/4 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.0/4 in metered-market households with an encore) trailed CBS's firstrun "Late Late Show with Craig Ferguson" (1.4/6, delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) trailed "Late Late Show" (0.5/4, delayed by an NFL overrun).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [october 2014]  
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M
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· A TO Z (NBC)
· BAD JUDGE (NBC)
· BIGGEST LOSER, THE (USA)
· MARRY ME (NBC)
· PARENTHOOD (NBC)





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